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Event Marketing

Grades types : master
English

Master (MSc) in international hospitality business

 - Location: Glion, the flagship campus and a practical learning center. It is located on the mountainside above Montreux, a town that attracts tourists year-round with a beautiful lakeside and shopping district.

 - Skills: Staff management and operations within hotels and businesses in the hotel sector.

 - A four-week immersion program in the Glion campus in Switzerland is recommended if the fundamentals are not mastered.

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Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: -- €

Master of Science Strategic Event Management & Tourism Management - one-year programme

The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business event​s and tourism - global economic sectors of increasing importance.
 
The specific objectives of the course are to advance students' leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.

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Master of Science Strategic Event Management & Tourism Management - two-year programme

The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business event​s and tourism - global economic sectors of increasing importance.
 
The specific objectives of the course are to advance students' leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.

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Master Degree in Hospitality and Tourism Management

The program aims for students to acquire the necessary knowledge to work in tourism in different fields. The program focuses on a number of topics, including the development and implementation of tourist-related activities, planning and location, tourism as a major force in local and regional development, marketing on local and regional levels, planning for sustainable development in the tourism industry, and international perspectives on tourism.
Upon completion of the program, students should also be able to demonstrate:
- Understanding of the basic principles that underline the hospitality and tourism industry, with emphasis on financial and interpersonal skills.
- Develop an understanding of the global multi-cultural international marketplace.
- Gain an understanding of the interrelationship of hospitality functions to guest satisfaction.
- How to apply ethical principles and  communication processes in an oral and written form.

English
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Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: -- €

Master Degree in Events Management

This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of event management. Students develop a strong foundation for planning events and acquire skills and knowledge in marketing, sponsorship, event logistics, risk management, budgeting, programming, entertainment and people management. Students work in teams to plan and execute an event. An internship placement is available once the program is finished where students benefit from experiential learning and networking with industry representatives.

English
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Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: -- €

Master Degree in Digital Marketing

This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of digital marketing (e-marketing).
This area of studies is open to all graduates, however it may be particularly useful for graduates from: hospitality and tourism, advertising, media and communications; business and technology; creative design; e-business; journalism; marketing spheres. Digital marketers are involved in developing an organization's multi-channel communication strategies. Digital marketers may work across several areas or specialize in a few depending on the requirements of the organization.

Undefined
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Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: -- €

Master Degree in Tour Guiding in Spain

Individuals with this qualification are able to work in multiple tourism industry sectors and enterprise types. They may work for inbound tour operators, outbound tour wholesalers, local tour operators, at cultural and heritage sites, in marine and national parks and attractions, or may be owner-operators of small tourism businesses. Because guiding is an occupation that relies on a knowledge base, guides at this level may have specialist knowledge of particular destinations, local areas or regions, sites, tourist precincts or any subject matter. Local guides have a broad knowledge base and deliver tours across a particular city, local area or region.

English
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Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: -- €

Master Degree in Food and Beverage Management

Food and beverage managers are the leaders in the kitchen and the front of house in restaurants of all kinds. Responsible for overall operation for the restaurant, food and beverage managers hire staff, purchase food and stock, and make sure everyone is trained on proper food preparation, proper and legal alcoholic beverage service kitchen safety techniques and understand health standards. Food and beverage managers make sure that company is represented correctly and that the company's standards are upheld. Food and beverage managers also set daily and weekly cleaning schedules for the kitchen and front of house, hire, train and discipline employees and set work schedules. They keep tabs on food cost, waste and employee hours, doing their best to optimize profit for their company and create the best dining experience possible for customers.

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Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: -- €

Máster Executive en Dirección Hotelera y Gestión de Food&Beverage - Barcelona

The goal of Ostelea's Máster en Dirección Hotelera y Gestión de Food&Beverage  is to equip professionals and executives to lead business projects focused on planning and hospitality management.

  • Revenue Management, is taught through a Business Game. This particular activity is the new hotel marketing  that is developed widely in this speciality with a vision applied in the bussiness game.
  • Networking
  • Practice experiences: The component theoric is taught in the class however the application is made in one of the companies partners.
  • Professional Internship. You have the option to make your internship in hotel chains and companies of tourism.
  • Ostelea is already a member of the Asociación Española de Directores y Directivos de Hotel (AEDH).
  • Asistance to academic trade fairs: The tudents will come to the trade faire like Alimentaria (Barcelona) which is considered one of the most famous in the food sector all over the world, or IBTM (Barcelona), one of the referent in the business fairs in tourism.
English
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Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: -- €

Máster Universitario en Dirección Hotelera y Empresas de Restauración - Barcelona

The goal of Ostelea's Master in Master Universitario en Dirección Hotelera y Empresas de Restaruración is to equip professionals and executives to lead business projects focused on planning and Hospilatlity management. Is well known from corporate view that to accomplish the top efficency, the decision taker has to be involved in the global environment and be aware of the new technologies and their impact.
Reasons to study the Master:
 

  • Revenue Management, is taught through a Business Game. This particular activity is the new hotel marketing  that is developed widely in this speciality with a vision applied in the bussiness game.
  • The master is taught in Barcelona and Madrid
  • Practice experiences: The component theoric is taught in the class however the application is made in one of the companies partners.
  • Professional Internship. You have the option to make your internship in hotel chains and companies of tourism.
  • Includes a meeting show with hotel executives, tourism companies and international consultants in tourism
  • Ostelea is already a member of the Asociación Española de Directores y Directivos de Hotel (AEDH).
  • Method case:  The method case allow the student improve in systematic way their process of decision taken through the discusion of the cases from other companies in the real world.
  • Asistance to academic trade fairs: The tudents will come to the trade faire like Alimentaria (Barcelona) which is considered one of the most famous in the food sector all over the world, or IBTM (Barcelona), one of the referent in the business fairs in tourism.

 

English
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Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: -- €

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