Master Degree in Digital Marketing

Presentation: Master Degree in Digital Marketing

This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of digital marketing (e-marketing).
This area of studies is open to all graduates, however it may be particularly useful for graduates from: hospitality and tourism, advertising, media and communications; business and technology; creative design; e-business; journalism; marketing spheres. Digital marketers are involved in developing an organization's multi-channel communication strategies. Digital marketers may work across several areas or specialize in a few depending on the requirements of the organization.

Course content

Module I.Introduction to Digital Marketing
- Understanding the Internet.
- Situating digital in marketing

Module II. Developing strategic marketing plans
- Digital Marketing Strategy
- Market Research

Module III. Executing digital campaigns
- Content Marketing Strategy
- User Experience Design
- Web Development and Design
- Writing for Digital

Module IV. Driving traffic and building relationships
- Customer Relationship Management
- Search Engine Optimisation (SEO)
- Search Advertising
- Online Advertising
- Affiliate Marketing
- Video Marketing
- Social Media Channels
- Social Media Strategy
- Email Marketing
- Mobile Marketing

Module V. Optimization
- Data Analytics
- Conversion Optimisation

Module VI. Foreign Language Intensive Course (160 hours / 8 weeks)
- Official DELE or SIELE exam of Spanish for Foreigners preparation module
- General French or Russian Language according the initial entrance level

Module VII. Foreign Language for the Tourism Sector (80 hours / 4 weeks)
Table of Contents:
Unit 1.- In the reception
Unit 2.- Hotel services
Unit 3.- In the restaurant/bar
Unit 4.- Information services from the hotel
Unit 5.- The hotel and travel agency
Unit 6.- Check-out: Acknowledgements and complaints
Unit 7.- Reservation procedure
Unit 8.- What do your clients expect from you?
Unit 9.- Touristic texts
Unit 10.- At the airport: arrival, passport control, customs, airport services, baggage claim, car rental, shuttle bus, public transport, transfer guide
Unit 11.- At the hotel: check-in, room reservation, guest service, exchange service, room changes, claims, check-out
Unit 12.- Hotel services: spa, beauty center, gifts shop, activities inside and outside, group activities, laundry, parking
Unit 13.- In the restaurant/bar: tapas, breakfast, menu
Unit 14.- In the tourist office: excursions, guided tours, outdoor activities, car rental   
Unit 15.- In the travel agency: destinations, tours, round trips, tailor made tours, MICE, group tours, contract, relationship hotel/agency, mistakes in the booking, make an offer, prepare a trip, sell the trip
Unit 16.- Check-out: invoices, bills, discount cards, acknowledgements and claims
Unit 17.- Tour guide profession: protocol, duties and obligations, responsibilities, customer service.

Module VIII. Final Project
·         Project design
·         Research tools
·         Personal reflection
·         Appropriate questionnaire designs
·         Conducting academic research, literature search and review
·         Developing a research question, hypothesis and methodology
·         Managing a research project

Module IX. Internship (a minimum of 3 months)

Course format: 

In-class or Online

Qualifications/expertise after completing the program

On successfully completing this Professional Program of Study you will:
1. Be awarded the
- Master Degree in Digital Marketing
- DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or
- French/Russian Language Level Certificate

2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.

3. Have attained a high level qualification equated to the International studies framework as a  Master Degree or Master Propio according to the Spanish National framework.

Entry requirements

• Last studies transcript
• English language level (official certificate or make online our internal English level test)

Admission criteria: 

• Submit an online application
• To do an English placement test, if there isn't any official certificate

Course cost description: 

• Enrolment fee: 200 Euros
• Tuition fees: 4.000 Euros

Application cost description: 

No application fee

Manager: