giving to meet the best experts in all fields related to fashion & design (Brand Management, Production, Marketing, Retail, Distribution) in order start a successful career with a good network and accurate knowledge and know-how.
having a practical experience of Brand Management by developing a product (from the conception to selling in the Pop-Up Store) which is a real added-value to work in the field.
building a career by working closely with our Job Coach to select the accurate internship (in Belgium or abroad) that will lead to a fix position.
Managing Fashion & Luxury companies requires a deep understanding of the legal framework that is characterizing the core internal processes of the companies, as well as the relations with clients and other external parties. Thanks to the participation of both academics and industry insiders, the "Fashion Law" course will focus on the introduction of the main fashion business models and the processes of collection and product development, in order to concentrate on the key industry-based legal issues from a practical point of view.
Supported by Vogue Talents. With exclusive Patagonia key-note speech and networking event. Sustainability is reshaping the rules of the game of the fashion industry. Starting the long and complex journey of integrating ethics and aesthetics into the value chain, working on responsible innovation is nowadays not just desirable but necessary. Nowadays the companies need to make a “sustainable” business model also “contemporary”, answering the needs of the Millennials and the future generations. A careful use of technology could catalyze this shift. The short course is aiming at preparing graduate and graduating students, young managers, professionals and young entrepeneurs to deal with the complexity of responsibility in the fashion industry by providing concrete tools and sharing inspiring business practices.
From marketing strategy to interaction design. No other industry than fashion with a connatural integration into retail, and that's why mastering brands and retails implies managing expectations, designing experiences.
The Master in Fashion Direction: Brand & Business Management aims to provide students skills and competences strongly needed by brands and companies. How to manage an omnichannel strategy? From the understanding of the most diffused tools and practices, to the field and deep knowledge of retail processes affecting every touch point with the Client. That's fashion retail.
The Master will explore the management of retail strategies, main business models, merchandising and buying processes and visual merchandising practices, for concluding with the digital strategy and the CRM policies.
Therefore, the professional figure that is formed is the marketing and retail manager, connecting strategy to customer, integrating the digital environment to the retail formats and experience design.
In terms of didactical activity, besides lectures leaded by the excellent Faculties of Bocconi University, Polytechnic of Milan and Cattolica Universities, there will be also field laboratories and projects, where students will continuously interact with the leading Italian and international fashion companies (among them, Gucci Group, Gianni Versace, Giorgio Armani, La Rinascente, Hugo Boss, Jil Sander, Levi's, Max Mara Fashion Group, Miroglio Fashion Group, Ralph Lauren, Roberto Cavalli, Valentino Fashion Group, Vivienne Westwood). Field projects, the most compelling part of the Master's experience, are led by teachers and tutors, on a specific brief by companies' executive of solutions to collections' development issues or of developing new business strategies.
“Digital Communication for Fashion” is a programme on which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer-centricity. Participants will rethink the customer journey to help fashion and luxury industries build positive and relevant experiences across all channels and touch points. During the course participants learn how to respond to recent developments in media and communication. They explore the major debates that dominate fashion communication and evaluate different techniques applicable in creating and understanding the role of ‘digital in fashion. Particular emphasis is placed on public relations within fashion houses: from customer management to the identification of key industry players and celebrities, and from fashion show organisation to the management of press days, conferences and events.
The cultural knowledge as the epicenter. From the "know how" to the management of the "Made in" thanks to ability in identifying, understanding, and rating the distinctive codes of the Italian System, from Fashion to Design. The course is focused on the complete system composed of suppliers, becoming partners, up to fashion and design companies, licenses, up to the new lifestyle
companies, who are working together inside the integrated system in order to enhance the quality and distinctive role of "Made in Italy" products and services. Our Culture, Our meticulousness, Our experience, Our thoughts. The course provides students the understanding of dynamics that characterize the entire fashion, design and lifestyle industries, in order to increase knowledge and understanding of the supply chain that make up the verse success of "Made in Italy".
The Specialized MBA in Luxury Communication and Strategies is the first academic program dedicated to the luxury market from a communication perspective with a global and multicultural approach to strategic challenges.
In partnership with ESSCA, our program opened in Shanghai, the world's largest market for luxury goods and services. Established in 1909, ESSCA is one of the best French business schools, benefitting from the highest international academic recognition.
The Specialized MBA in Luxury Communication and Strategies is the first academic program dedicated to the luxury market from a communication perspective with a global and multicultural approach to strategic challenges.
In partnership with ESSCA, our program opened in Shanghai, the world's largest market for luxury goods and services. Established in 1909, ESSCA is one of the best French business schools, benefitting from the highest international academic recognition.
The founder Giulio Marangoni founded the Istituto Artistico dell'Abbigliamento Marangoni (Istituto Marangoni) with the objective of training professionals and technicians specializing in the field of fashion. Istituto Marangoni has never stopped believing in the value of training, constantly updating its programmes to ensure they are in line with Italian and international market needs.Istituto Marangoni has opened four new schools: London in 2003, Paris in 2006, Shanghai in 2013, and Milano Design in 2014. Istituto Marangoni now announces the opening of the new School of Fashion, Art & Design in Florence, scheduled for October 2016.
About the course:
The course is designed to global entrepreneurs who build and capitalise on their existing knowledge and skills to develop innovative business strategies for their own ventures or to restructure existing strategies within businesses. Using both contemporary and alternative methodologies, the proposals add value and bestow competitive advantage within a static business environment.
