The Italian System: from Fashion to Design

Presentation: The Italian System: from Fashion to Design

The cultural knowledge as the epicenter. From the "know how" to the management of the "Made in" thanks to ability in identifying, understanding, and rating the distinctive codes of the Italian System, from Fashion to Design. The course is focused on the complete system composed of suppliers, becoming partners, up to fashion and design companies, licenses, up to the new lifestyle

companies, who are working together inside the integrated system in order to enhance the quality and distinctive role of "Made in Italy" products and services. Our Culture, Our meticulousness, Our experience, Our thoughts. The course provides students the understanding of dynamics that characterize the entire fashion, design and lifestyle industries, in order to increase knowledge and
understanding of the supply chain that make up the verse success of "Made in Italy".

Course content

THE DESIGN THROUGH CREATIVITY, CRAFTSMANSHIP, INNOVATION, DEVELOPMENT AND TESTING

The course discusses in depth the concept of 'Italianità' (italianness) by coming back to the multifaceted repertoire of knowledge, genius loci but above all strategy: to continue to seduce the upper class and the new customers with inimitable and not replicable results through the implementation of strategy, creativity, craftsmanship, innovation, development and testing. The teaching methodology focuses on the analysis and implementation through case histories and Company Visit of the fashion and design system.
 

THE ITALIAN MODEL OF DISTRICTS: THE TAILORED ITALIAN BETWEEN HERITAGE AND LUXURY

The course analyses and explores the success factors based on the companies' characteristics and the products, that are the primary elements on which the increasing global competitiveness is based. These elements are: flexibility, standardization, differentiation, design and communication, distribution, in a process of continuous problem solving throughout all areas.

The teaching methodology focuses on brainstorming that allows implementing both types of information, individual and collective.

 

INTERNATIONAL BRANDS AND ITALIAN MANUFACTURING: FROM SUPPLIER TO PARTNER

The course has the aim to train new professionals in accordance to the current needs of companies by experimenting with new, more operational methodologies through an overall overview that puts suppliers, contractors and licensees in the foreground. The need of quality and distinctive details will be pointed out, which is the companies chance of visibility and being the protagonist in a productive network of values.

The teaching methodology focuses on the application and processing of the facts elaborated through the practical part of the course.

 

WORKSHOP OF IDEAS: NEW STRATEGIES FOR BRAND UPGRADING

The workshop will be developed through working groups where "dialogue" and "innovation" merge in three interrelated steps:

1. Workshop: interaction with the Company;

2. Concept generation: design marketing strategies;

3. Design: planning of an idea.

 

Course format: 

• 3 weeks, 15 days, from Monday till Friday, for a total of 80 lecture hours

Qualifications/expertise after completing the program

The course "The Italian System: from Fashion to Design" provides students the tools to understand the dynamics that characterize the entire fashion, design and lifestyle industries. The course is therefore aimed at young students and graduates both in economics (Management, Business Administration, etc.), and in design disciplines (Product Design, Fashion Design, Architecture, etc) in order to increase the knowledge and understanding of the supply chain dynamics that make up the real success of "Made in Italy". These skills will be therefore useful for professionals such as junior brand managers, product managers, retail managers, PR and communication managers, licensing manager with the goal to understand the potential and the specificity of the Italian industry.

 

Entry requirements

In order to apply for the admission to the course, the candidate must be currently enrolled at a Bachelor of Art/Science course or have a degree equal to or higher than a Bachelor.

Young entrepreneurs, recent graduates with three-year degree or specialist degree, and graduates from design schools and faculties, business and economics, marketing and communication,  engineering,  architecture, languages, law, humanities.

 

Admission criteria: 

The selection process will be based on the evaluation of the CV and the application form.
To apply for admission, the candidate must:

1. Fill the online application form;

2. Attach the CV in European format in the online application form.

After receiving the documents, Milano Fashion Institute will inform the applicant on the selection final result (admission or non admission).

 

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