The MSc in Marketing Management & Communication offers a high quality training for international graduates who want to focus their professional careers and become managers in the field of Marketing and/or Communication.
Participants in the MSc program will acquire the most up to date skills in these areas, together with a comprehensive understanding of new business models, social responsibility, cross cultural approaches, project management and a transverse digital approach.
The MSc. in International Commerce & Digital Marketing is prepares future business managers who are ready to take advantage of business opportunities while tacking challenges of today's contemporary and evolving business environment. Students will build strong knowledge in marketing and commercial areas while exploring and mastering the different digital tools. as webpage design, Google Analytics, SEO, and social media management.
Students will carry out commercial and digital missions to reinforce the acquired knowledge and obtain practical experience. The programme involves students in projects and courses where they will learn vital strategies and methods employed by successful business managers to set up or develop a marketing, trade, sales and negotiation enabling them to seize a wide-range of business opportunities.
The courses allow the students to have a global vision while being aware of local challenges. Students will also develop modern business visions and pragmatic management skills as business is constantly seeking new areas of growth.
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most upto-date techniques, risk being unproductive. In such a framework, the Master course in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Rome Business School's Master course in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field.
Thanks to the Rome Business School's international perspective, the programme offers a unique life experience and a global professional exposure, enabling participants to study in two of the best cities of the world and to gain further professional experience in more than 120 countries.
The programmes' quality teaching, its international internship offerings and its career and networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of business.
TARGET RECIPIENTS: The Master course is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.
Students interested in taking part this Master course are typically:
Graduates with or without previous experience in marketing and communication
Marketing professionals
Communication professionals
Professionals working in a variety of marketing and communications
Environments who want to develop a wider knowledge of marketing and communications and improve their work in this field
Entrepreneurs who are seeking to build foundations in marketing and communications knowledge
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programs.
The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process.
You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets. You will also learn how to become a ‘day-to-day idea generator'.
Fashion Communication. More than a process, a compelling challenge to involve the customer. Fashion brands are leading the innovation, from the digital opportunity to the engagement challenge.
The Master in Fashion Direction: Brand & Communication Management goal is designed for students desiring to work inside the processes of communication, advertising and promotion of fashion brands, on different levels: product, brand, corporate, events, with a thorough knowledge of all the main business tools, from the press and PRs tools, to the digital tools, as well as printed traditional advertising.
Managing communication tools starting from the company DNA, heritage and strategy. From cultural knowledge, to management skills. In terms of didactical activity, besides lectures leaded by the excellent Faculties of Bocconi University, Polytechnic of Milan and Cattolica Universities, there will be also field laboratories and projects, where students will continuously interact with the leading Italian and international fashion companies (among them, Gucci Group, Gianni Versace, Giorgio Armani, La Rinascente, Hugo Boss, Jil Sander, Levi's, Max Mara Fashion Group, Miroglio Fashion Group, Ralph Lauren, Roberto Cavalli, Valentino Fashion Group, Vivienne Westwood). Field projects, the most compelling part of the Master's experience, are led by teachers and tutors, on a specific brief by companies' executive of solutions to collections' development issues or of developing new business strategies, and are preparatory to the final internship activity.
If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.
The Master in Fashion Direction : Brand & Product Management is aimed to train those professionals who are able to manage the fashion product and collection, since the moment immediately after its creation, up to its marketing and retailing. This professional figure, call it “Fashion Product Manager” but also “Line Builder”, is the one in charge of assessing the architecture of a fashion collection and ensuring the correct development of the fashion product. That's why this figure is considered an “hybrid”, combining interdisciplinary skills in fashion management, with a deep understanding of fashion design tools and practices.
And not only this; the Master in Brand & Product Management aims to introduce students to the compelling art and science of brand management, with a particular emphasis on luxury brands. How is it possible to design the brand strategy? From the knowledge and management of the brand language, to the line building of a collection and the business strategy.
In terms of didactical activity, besides lectures leaded by the excellent Faculties of Bocconi University, Polytechnic of Milan and Cattolica Universities, there will be also field laboratories and projects, where students will continuously interact with the leading Italian and international fashion companies (among them, Gucci Group, Gianni Versace, Giorgio Armani, La Rinascente, Hugo Boss, Jil Sander, Levi's, Max Mara Fashion Group, Miroglio Fashion Group, Ralph Lauren, Roberto Cavalli, Valentino Fashion Group, Vivienne Westwood). Field projects, the most compelling part of the Master's experience, are led by teachers and tutors, on a specific brief by companies' executive of solutions to collections' development issues or of developing new business strategies.
It is a full time one year program for those non-business graduates (Engineering, Science, IT, Humanities, Law and other) to focus on Management and Marketing.
DIT and MII gives an opportunity of a scholarship for successful applicants.
