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Postgraduate Diploma in Management & Marketing

Dublin - IRELAND

Field(s) of study: International Management, Marketing
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 45 €
Course cost: 4 650 €
Possible funding options: 
  • Government grants
  • Payment by my company

Next admission round: 

Next recruitment session:

Available slots: 

Available spots: 30
Places available per academic year: 30

Program Language

  • English

Course length: 

  • 1 year (12 months)

Start of the program: 


Level of entry: 

A Level+4 years

It is a full time one year program for those non-business graduates (Engineering, Science, IT, Humanities, Law and other) to focus on Management and Marketing.
DIT and MII gives an opportunity of a scholarship for successful applicants.

It is a one year program separated to two semesters. The main areas of the programme are core business/management elements and marketing theory and practice.
The modules in Semester One include:

  • Marketing Fundamentals,
  • Contemporary Management,
  • Introduction to Finance
  • Essentials of Economics.

In Semester Two the programme covers

  • Strategic Marketing Management,
  • Consumer Behaviour,
  • Doing Business Globally
  • Integrated Marketing Communications.

In conjunction with these modules a series of seminars are held throughout the academic year.

Course format: 

  • Throughout the programme a diverse range of teaching and learning strategies will be employed. This will generally include
    • lectures, guest lectures,
    • case study,
    • presentations,
    • debate,
    • discussion and
    • self-directed learning in addition to group directed learning to capitalize on the student's work-based experience as well as their diverse education at undergraduate level.
  • It is intended to provide the students with a stimulating learning environment conducive to the attainment of the learning outcomes in each module which in turn contributes to the overall programme learning objectives.

Entry requirements

  • Minimum second class honours bachelor degree (2.2 or higher) third level NQAI level 8 qualification, or equivalent, in a non-business discipline
  • A minimum three years work experience in a Marketing/Business/Leadership role or function within an organisation. 

Admission criteria: 

  • Academic grades
  • Work/life experience
  • Interview for specific programmes