MSc International Commerce and Digital Marketing
ESC Clermont Graduate School of Management (International)Clermont-Ferrand - FRANCE
- Via Mastersbooking: 0 €
- Via the regular school procedure: 0 €
- Academic excellence scholarships
- Financial assistance or scholarships awarded by the institution
- Government grants
- International mobility grants
- Job to support your studies
- Paid internship
Next admission round:
Available slots:
Program Language
- English
Course length:
- 18 months
Start of the program:
Level of entry:
Accreditations
Presentation: MSc International Commerce and Digital Marketing
The MSc. in International Commerce & Digital Marketing is prepares future business managers who are ready to take advantage of business opportunities while tacking challenges of today's contemporary and evolving business environment. Students will build strong knowledge in marketing and commercial areas while exploring and mastering the different digital tools. as webpage design, Google Analytics, SEO, and social media management.
Students will carry out commercial and digital missions to reinforce the acquired knowledge and obtain practical experience. The programme involves students in projects and courses where they will learn vital strategies and methods employed by successful business managers to set up or develop a marketing, trade, sales and negotiation enabling them to seize a wide-range of business opportunities.
The courses allow the students to have a global vision while being aware of local challenges. Students will also develop modern business visions and pragmatic management skills as business is constantly seeking new areas of growth.
Course content
First semester
Business Core Modules
- Marketing Fundamentals
- International Strategic Marketing
- Designing and Managing Marketing Research Projects
- Sales Techniques
- Marketing Communications & Media Management
- Business Law
- Web Site Development
- Digital Marketing
- Digital Tools
- ICDM Project 1
Managerial & Communication Skills
- Cultural Diversity (Integration Week)
- Writing and presentation skills
- Français FLE
- Managerial Accounting
- Mastering Data in Excel
Career Development & Counseling
- Job Marketing
- Individual counseling
- Meeting with practitioners
- Career Days
Second semester
Business Core Modules
- Negociation Skills
- International Business and Geopolitics
- Cross-Cultural Marketing
- Data Analysis
- International Commerce
- Contract Law
- Advanced Digital Marketing
- Social Media & Community Management
- Web Analytics
- ICDM Project 2
Managerial & Communication Skills
- Thesis Methodology
- Information systems for managers
- Français FLE
- Strategic Management
Career Development & Counseling
- Job Marketing
- Individual counseling
- Meeting with practitioners (PMI)/conferences
- Career Days
Third semester
Professional Mission & Thesis
- Internship Thesis
- Internship Oral Defense
- Internship Company Assesment
Course format:
- Full time
Qualifications/expertise after completing the program
Our former students are now:
- Marketing Manager
- Product or Regional Manager
- Social Media Manager
- International Trade Consultant
- Sales Manager
- Export Manager
Entry requirements
The Master of Science in Business Development is open to candidates with:
- A Master's degree (M1 in France) or an International Bachelor's degree or equivalent international degree.
- An official English TOEFL ITP score of at least 550 (or equivalent)
Admission criteria:
- Complete the online application on ESC Clermont's website.
- We will review your application and ask you to complete a video questionnaire.
- If your application is accepted, the ESC will send you a pre-admission letter asking you to confirm your registration
- A fee-deposit will be required to validate your registration
- We will send you an official admission letter upon receipt of your fee deposit
- You may proceed with your visa application on the Campus France website or the French Consulate in your country
- Housing will be reserved prior to your arrival in France via the School's partner housing agent, Moversi
Application cost description:
There are various scholarships and flexible payment plans offered by the business school.