The posgraduate degree in Marketing and International Commerce is structured with the unique objective that the student be able to define, manage and implement the strategy of Marketing and Internationalization of a local or traditional company in all your stages. Besides, the student will recognize the necessary tools for improving their negotiation skills, you will learn and analyze the different business opportunities in the international market and you will execute the best strtegy for every case.
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El Postgrado en Marketing y Comercio Internacional está estructurado para que el alumno sea capaz de definir, gestionar e implementar la estrategia de marketing e internacionalización de una empresa tradicional o digital en todas sus etapas. Además, conocerás las herramientas necesarias para mejorar tus habilidades de negociación, aprenderás a analizar e identificar las oportunidades de negocio en el exterior y a ejecutar la mejor estrategia para cada caso.
It is an ASFOR-accredited specialist Masters programme open to Italian graduates of any discipline with an interest in the world of marketing, communication and innovation.
The Master in Digital is a program designed to answer to the need of a new world more into the digital market. The professionals would be able to be guided by the professionals experienced and where you will aquire a global knowledge, increasing the value and the specialization in one of the specific areas from Digital Marketing. Thanks to that you will get the experience and the knowledge to specialize in the profession that you love the most, which will give you the enough confidence at the time to work or finding the new job project in the Digital Marketing sector.
At the end of the master you will be able to work for several specializations of the sector like web analytics, gamification, marketing mobile, Google Adwords, E-commerce, inbound Marketing or digital communication.
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Master en Marketing Digital es un programa diseñado para responder a esta necesidad, de la mano de grandes profesionales, y donde adquirirás un conocimiento global y te especializarás en una de las áreas específicas del Marketing Digital, y gracias a esta formación conseguirás especializarte en la profesión que más te gusta, la cual te dará esa seguridad a la hora de trabajar y conseguir el trabajo que siempre has soñado tener dentro del sector delMarketing Digital.
Al finalizar el Master en Marketing Digital, serás especialista en más de una de las especializaciones más demandas del área del Marketing Online, como la Analítica Web, Gamification, Marketing Móvil, Google Adwords, e-Commerce, Inbound Marketing o Comunicación Digital.
The tourism sector as well as the hotel in particular are living an accelerated transformation in the area of marketing, distribution and sales. The management of the new techniques online are the perfect access and skills that you need to manage hotel companies. The high competition in this environment require the figure of the Director of E-commerce and the Director of Revenue Management as a key roles in the hotel industry.
Along with Máster en Marketing, Comercialización and Revenue Management Turístico is the only Master in Spain which meets the following two requirements:
1. To train and form the students besides the executives from the industry and they manage tu use the same techniques and tools that most of the companies use.
2. All the subjects have a practice development focused to the specialization of the student
The goal of Ostelea's Master in Master Universitario en Dirección Hotelera y Empresas de Restaruración is to equip professionals and executives to lead business projects focused on planning and Hospilatlity management. Is well known from corporate view that to accomplish the top efficency, the decision taker has to be involved in the global environment and be aware of the new technologies and their impact. Reasons to study the Master:
Revenue Management, is taught through a Business Game. This particular activity is the new hotel marketing that is developed widely in this speciality with a vision applied in the bussiness game.
The master is taught in Barcelona and Madrid
Practice experiences: The component theoric is taught in the class however the application is made in one of the companies partners.
Professional Internship. You have the option to make your internship in hotel chains and companies of tourism.
Includes a meeting show with hotel executives, tourism companies and international consultants in tourism
Ostelea is already a member of the Asociación Española de Directores y Directivos de Hotel (AEDH).
Method case: The method case allow the student improve in systematic way their process of decision taken through the discusion of the cases from other companies in the real world.
Asistance to academic trade fairs: The tudents will come to the trade faire like Alimentaria (Barcelona) which is considered one of the most famous in the food sector all over the world, or IBTM (Barcelona), one of the referent in the business fairs in tourism.
The goal of Ostelea's Master in Events Organization, Protocol and Business Tourism is to equip executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), making sure that they have a firm knowledge of the concepts of protocol,communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector.
The goal of Ostelea's Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), making sure that they have a firm knowledge of the concepts of protocol,communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.
The Máster en Organización de Eventos, Protocolo y Turismo de Negocio in Ostelea has as a objective to form, create and support the next professionals and executives who will lead the corporate projects focused in the planning and the management of the differents types of events (Specially activities of meetings, incentives, conferences and exhibitions, also, conventions and congress, professional trade shows) dominate the concepts of protocol, communications strategies and public relations that will generate a turistic development providing quality business and the presence of the corporate status in order to take the right decisions and improve the efficiency.
The Master Universitario en Gestion Internacional del Turismo, It is specialized in management of international touristic destinations has objective of form and create executives and professionals which lead corporate projects in turistic industry all over the globe. Build in the student a strong knowledge of the hotel industry from an international perspective and always with a executive and management point of view.
Develop the creativity and innovation skills and management in the hotel industry and combined with the sustainable management through an integral and specialized formation, providing the students scores by getting roles and responsabilities in hotel corporations.
DESCRIPTION
The 21st century demands original approaches championed by a new breed of business leader-innovative, resourceful, pragmatic, and intrepid. These leaders must possess the knowledge and insight to creatively and effectively address the challenges of tomorrow-including those not evident today.
The International Management School Geneva MBA was created to meet these demands. Engaging, forward-thinking, and responsive, we are aiming at educating a new generation of business leaders who are also global citizens.
PACE
Our MBA/MSc is delivered over 18 months (3 semesters) and the rhythm is organized in such a way that our students can work Part-Time, which paves the way for their employment.
Our Career & Development Department offers Career & Outplacement services for our students (like Jobs Dating events on a monthly basis on Campus).
VALIDATION/ THESIS
At the end of the MBA, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme.
