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E-Business

Grades types : master
English

Master of Science International Marketing & Business Development - one-year programme

This MSc provides training to acquire the six core competencies currently expected by the labour market for professionals of marketing or business development: innovation & crea​tivity, marketing intelligence, market research, strategic marketing, application of operational marketing, and sales & business development.
Students will be able to customise their course of study by choosing the specialisations of their campus. The Lille campus offers a specialisation in Retail and Digital Marketing Management, the Paris campus specialises in Brand Strategy and Communication and on the Sophia Antipolis campus the focus is on Entrepreneurship and Innovation.
The programme balances academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges.

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Master of Science International Marketing & Business Development - two-year programme

This MSc provides training to acquire the six core competencies currently expected by the labour market for professionals of marketing or business development: innovation & crea​tivity, marketing intelligence, market research, strategic marketing, application of operational marketing, and sales & business development.
Students will be able to customise their course of study by choosing the specialisations of their campus. The Lille campus offers a specialisation in Retail and Digital Marketing Management, the Paris campus specialises in Brand Strategy and Communication and on the Sophia Antipolis campus the focus is on Entrepreneurship and Innovation.
The programme balances academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges.

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Master of Science Digital Marketing - one-year programme

This MSc produces graduates who are competent, practised and experienced in three key areas the​ job market requires: project management, new technologies and web-marketing, and the development of new business ideas.
 
The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately.
 
The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.
 
Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding… 
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This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.

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Master of Science Digital Marketing - two-year programme

This MSc produces graduates who are competent, practised and experienced in three key areas the​ job market requires: project management, new technologies and web-marketing, and the development of new business ideas.
 
The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately.
 
The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.
 
Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding… 
 ​
This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.

English
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Master of Science Digital Business - one-year programme

This programme was conceived by top executives in the industry who noticed the fast increase in demand (and the severe shortage in supply) of graduates with proper understanding of the digital transformation of the global labour market.
All companies use the internet to complement and sometimes transform traditional channels of business activity. Marketing, production, strategic planning, etc. have all been transformed by use of the internet to collect data, distribute products and provide services.
 
This MSc is a multidisciplinary programme combining the fields of strategy, economics, marketing and information systems. It provides students with the knowledge and practical skills necessary to work in a data-rich digital environment.
 
The programme has been developed in close collaboration with top-level firms from industry and consulting, who are among the principal future employees of our students.
 
The MSc Digital Business curriculum is adapted yearly in order to meet the requirements of the market. All coursework is tailored to emphasise the nature of digitisation and its implications for data collection, analysis and decision-making.

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Master of Science Digital Business - two-year programme

This programme was conceived by top executives in the industry who noticed the fast increase in demand (and the severe shortage in supply) of graduates with proper understanding of the digital transformation of the global labour market.
All companies use the internet to complement and sometimes transform traditional channels of business activity. Marketing, production, strategic planning, etc. have all been transformed by use of the internet to collect data, distribute products and provide services.
 
This MSc is a multidisciplinary programme combining the fields of strategy, economics, marketing and information systems. It provides students with the knowledge and practical skills necessary to work in a data-rich digital environment.
 
The programme has been developed in close collaboration with top-level firms from industry and consulting, who are among the principal future employees of our students.
 
The MSc Digital Business curriculum is adapted yearly in order to meet the requirements of the market. All coursework is tailored to emphasise the nature of digitisation and its implications for data collection, analysis and decision-making.

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Executive Program in Digital Marketing

The aim of this Program is to prepare the students to understand and develop a marketing and communication strategy focused on digital transformation.

Our value proposition: the course is taught by top experts of multinational companies (Nestlé, FC Barcelona, ​​Inditex, Unilever, Carat, Edreams, Audi / VW, etc.), specialists in the digital marketing area, such as SEO, SEM, email marketing, CRM, analytics, social media strategy, Mobile or RTB, among others.
 
During the course, students will have to develop a digital  marketing plan with the help of a mentor. This will allow the student to assimilate the theory of each module, which are always taught from a practical view, providing knowledge that is directly applicable to the work environment, learning the latest tool and trends of the digital marketing world.

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MBA in Digital Marketing

Geneva Business School's MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. The program teaches you how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

About

The Master of Business Administration (MBA) with a Major in Digital Marketing in Geneva Business School is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth, you will be able to effectively publish and manage content for business growth.
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Over the course of the program students will:

  • Acquire expertise in using Google analytics and various data analysis software
  • Gain familiarity with online legalities and rights management
  • Become an expert in designing and implementing online marketing campaigns
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MBA Spécialisé Digital Marketing & Business - Full Time - Shanghai

BECOME THE DIGITAL REVOLUTION BRIDGE BETWEEN CHINA AND EUROPE, FOR EUROPEAN COMPANIES MOVING INTO CHINA ; FOR CHINESE COMPANIES MOVING INTO EUROPE.
We are proud to have brought together three key actors in an exclusive partnership to offer the market the first ever academic course dealing with this challenge: 
- ESSCA, with more than a hundred years of history, features among the leading business schools in France and benefits from international recognition, fostering its values of respect for people and society.
- The MBA DMB by EFAP, school of communication professions, established in Paris, Bordeaux, Lille and Lyon, already listed in the top ten “most influential” courses in digital, contributes its exceptional ecosystem of professionals to this course.
- The Hub Institute, the leading international French think tank, is at the centre of the world's, digital transformation. Not an event goes by, not a single trend or innovation happens, without being deciphered, analysed and explained by its experts.

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