Los dos factores determinantes para el crecimiento de las empresas en el nuevo escenario económico serán la innovación y el talento. Por ello, la inversión en innovación y talento, entendido como una apuesta por modelos de gestión y formas de hacer que aporten un mayor valor añadido, hace más estratégico si cabe el liderazgo de personas.
Como en otras áreas de gestión, pero de manera significativa en el mundo de la comunicación, los conocimientos y capacidades son fundamentales. Pero sin las habilidades de liderazgo necesarias y el compromiso adecuado no es posible construir equipos de alto rendimiento y aportar valor. Analizando las compañías, agencias y referentes de mayor éxito en el mundo de la comunicación, identificamos que el liderazgo de equipos es una constante que se repite una y otra vez.
En la actualidad, la diferencia entre el éxito o el fracaso reside en saber venderse, en provocar en el receptor elementos de impacto que asienten o modifiquen su decisión. El curso de Oratoria Empresarial prepara al alumno de la mano de los mejores expertos en el tema, para saber cómo organizar, potenciar y hacer influyente su discurso personal. Así como para mejorar sus dotes y habilidades comunicativas, permitiéndole conocer la metodología que lleva a crear y transmitir discursos eficaces.
El Programa Superior en Consultoría de Comunicación y Relaciones Públicas (PSCRP) es una innovadora propuesta formativa que te prepara técnicamente para responder a la demanda real de clientes y consultoras. Adquirirás tus conocimientos en el marco de una experiencia práctica que te convertirá en el candidato ideal para trabajar en las mejores agencias de comunicación.
El Programa de Desarrollo Profesional en Servicio al Cliente (PDPS) tiene en cuenta las necesidades de los departamentos de servicio al cliente, considerados tradicionalmente como un centro de coste y que, sin embargo, están destinados a convertirse en la clave del éxito de empresas y marcas.
Por ello, este Programa proporciona una visión integral y aborda los conocimientos y habilidades para convertir al alumno en un inestimable activo frente a cualquier escenario, aportando valía y soluciones tangibles a situaciones complejas y garantizando la posibilidad de vivir en primera persona la labor que desempeñan los profesionales en el área de atención al cliente.
La forma en la que hasta ahora se entendía la relación marca-cliente está obsoleta. Actualmente, no es suficiente con satisfacer las necesidades y expectativas de los clientes ofreciéndoles productos, sino que deben superarse viviendo su día a día, generando emociones, una experiencia de compra con valor añadido y buscando casi que una relación de amor entre el consumidor y la marca.
El Máster de Brand Experience y Lifestyle (MBEL) es un programa pionero que aporta los conocimientos, estrategias y herramientas para afrontar los retos y cambios de este dinámico y cada vez más complejo mundo de las marcas.
El Máster en Comunicación Corporativa e Institucional (MCCI) está diseñado para formar a profesionales del sector que aspiren a dirigir la comunicación en empresas privadas, públicas, organizaciones sin ánimo de lucro y consultoras, a través del desarrollo de estrategias innovadoras que aporten valor a sus organizaciones.
Studying Organizational Leadership with a concentration in Human Resources prepares you for a career in management regardless of your career field of choice. The skill set is applicable to most any industry or career field that relies on maximizing a business's or organization's human resources. The program educates you on the theories and best practices of leadership-knowledge that will help you prepare for your new career or improve your position with your current employer.
Graduates of the Master of Science in Organizational Leadership graduate program will be able to:
Establish direction by creating a vision and setting strategies.
Align people by communicating, seeking commitment and building teams.
Motivate and inspire by identifying and satisfying their unmet needs.
In addition to core coursework focused on strategic planning, team building, and leadership, students will have the opportunity to explore with 12 credits of HR-specific coursework dealing with topics such as management, development, law and professional skills.
Studying Organizational Leadership - Higher Education prepares you for a career in college, university or secondary school administration. The skill set is applicable to most any field in higher education (enrollment, academic affairs, athletics, etc.) that relies on quality organization and team-building skills. The program educates you on the theories and best practices of leadership, with knowledge specific to the education industry, which will help you prepare for your new career or improve your position with your current employer.
Graduates of the Master of Science in Organizational Leadership - Higher Education graduate program will be able to:
Establish direction by creating a vision and setting strategies.
Align people by communicating, seeking commitment and building teams.
Motivate and inspire others by identifying and satisfying their unmet needs.
In addition to core OL coursework focused on strategic planning, team building, and leadership, students will have the opportunity to explore with 12 credits of education-focused topics such as education law, governance and history.
Studying Data Science prepares you for a career as a data analyst for either business or governmental agencies. The skill set is in fact applicable to most any industry or career field that relies on the processing of information to make more informed decisions. The program educates you to become a professional data scientist/data analyst prepared to support strategic decision-making with actionable, understandable competitive intelligence.
Graduates of the Master of Science in Data Science graduate program will be able to:
Assess, evaluate and respond to decision-maker needs and requirements.
Collect, clean, store and query data from a variety of private and public data sources.
Apply appropriate analytic techniques to provide estimates that support decision-making and action.
Communicate actionable information and findings in easy-to-understand written, oral, and visual formats.
In addition to core coursework focused on managing data and intelligence, machine learning and some programming, students will have the opportunity to explore with 12 credits of elective course work in topics such as app development, “Big Data” tools, cyber threat analysis and social media analysis.
Studying Organizational Leadership with a concentration in Strategy & Innovation prepares you for a career in management regardless of your career field of choice. The skill set is applicable to most any industry or career field that relies on maximizing a business's or organization's resources. The program educates you on the theories and best practices of strategic leadership-knowledge that will help you prepare for your new career or improve your position with your current employer.
Graduates of the Master of Science in Organizational Leadership - Strategy & Innovation concentration graduate program will be able to:
Establish direction by creating a vision and setting strategies.
Align people by communicating, seeking commitment and building teams.
Motivate and inspire others by identifying and satisfying their unmet needs.
Implement strategies to achieve success.
In addition to core coursework focused on strategic planning, team building, and leadership, students will have the opportunity to explore with 12 credits of S&I-specific coursework dealing with topics such as strategic management and marketing, innovation and entrepreneurship, and corporate responsibility and sustainability.
