El Programa de Desarrollo Profesional en Servicio al Cliente (PDPS) tiene en cuenta las necesidades de los departamentos de servicio al cliente, considerados tradicionalmente como un centro de coste y que, sin embargo, están destinados a convertirse en la clave del éxito de empresas y marcas.
Por ello, este Programa proporciona una visión integral y aborda los conocimientos y habilidades para convertir al alumno en un inestimable activo frente a cualquier escenario, aportando valía y soluciones tangibles a situaciones complejas y garantizando la posibilidad de vivir en primera persona la labor que desempeñan los profesionales en el área de atención al cliente.
Retail management deals with supervising the selling of products, through shops and markets, directly to clients. The discipline is closely related to other economic areas such as international business, marketing, advertising, consumer science, logistics, operations management, and others.
The MSc in Retail Management will prepare you for a career in retail, or advance your retail career, by teaching you a wide range of general management and specific retail skills. It will provide you with a broad understanding of the retail industry and equip you to deal with a range of contemporary retail management issues, including digital and multi-channel retailing, international retail, supply chain management, buying, merchandising and building desirable retail brands.
The founder Giulio Marangoni founded the Istituto Artistico dell'Abbigliamento Marangoni (Istituto Marangoni) with the objective of training professionals and technicians specializing in the field of fashion. Istituto Marangoni has never stopped believing in the value of training, constantly updating its programmes to ensure they are in line with Italian and international market needs.Istituto Marangoni has opened four new schools: London in 2003, Paris in 2006, Shanghai in 2013, and Milano Design in 2014. Istituto Marangoni now announces the opening of the new School of Fashion, Art & Design in Florence, scheduled for October 2016.
About the course:
The program is designed for students who have previously graduated in economics, marketing, fashion design or similar, or who have relevant work experience in the same field. Through the course curriculum participants will develop the necessary knowledge for the economic analysis of a store, ensuring that they can understand the budget and monitor indicators that measure the performance of the store, the sales-by-category indicators of cross-selling, stock rotation and coverage analysis. The course will also allow the participant to understand which strategies to promote and which loyalties to undertake in order to improve customer satisfaction and the shopping experience of the purchaser.