The Advanced Master in Innovation & Strategic Management will provide students with the tools, skills and mindset needed to deal with the challenge of fast-evolving organisations. It helps students to develop their entrepreneurial abilities, to analyse complex challenges and influence their environment early on in their careers. It covers the main management disciplines (strategy, marketing, finance, project management, etc.) with a focus on the future. It embraces innovation in all its aspects, from technological, thanks to a real understanding of social media, new products and services, to new business models and organisational forms.
The programme will show you the importance of innovation and how to think strategically. You will master key management concepts and learn how to drive innovation projects. It will help you to develop your entrepreneurial skills and to understand the dominant strategic logic in many different sectors around the world. In short, you will learn how to think globally and act locally.
The programme is aimed for science, engineering and technology graduates who are interested in developing an innovation, management and commercial perspective on technology, and/or who wish to pursue management careers in a technology focussed industry.
The programme objectives are as follows:
Provide perspectives, concepts, and tools to anticipate challenges and seize opportunities presented by global technological change;
Provide graduates from different functional areas and perspectives with an understanding of the nature and process of technological innovation;
Develop a common business language so managers and technologists can work together on technological processes within their organisation;
Understand international and cross-cultural management perspectives and processes vis-à-vis technology development and innovation;
Understand and integrate the commercialisation of technology and management of business operations;
Utilise the linkages between technologies and organisational strategies to create value for the customer and competitive advantage for the organisation;
Develop an understanding of the innovative and competitive value that can be achieved through better supply chain management, outsourcing and business partnerships; and
Develop the knowledge and skill set required to manage development projects.
This program was developed in partnership with the Marketing Institute of Ireland (MII).
This program is for those seeking for digital marketing knowledge and skills.
Innovation Management program advantage is development of analytical and practical competencies of analysis, innovation projects' realization, management of technological, industrial and managerial innovations.
The program offers the opportunity to develop professional leadership skills in creative industries, specializing in the design, new media, art, performing arts, advertising, publishing management business and other areas of creative industries. The program is designed as an interdisciplinary study program, which ensures a synergy between management consultancy, business, arts and technologies. The program helps representatives coming from creative industries and entrepreneurs to acquire knowledge and skills to perform more effectively in business. It is also appropriate for those who wish to focus on using creativity and innovation to generate state of the art products with added value. The program includes a work placement in different companies.
Upon completion, you will receive a professional MBA with specialization in Creative industries.
