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MSc in Digital Marketing & Analytics

Dublin - IRELAND

Field(s) of study: Digital Technology and Electronic Communications Law, Innovation Management
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 45 €
Course cost: 12 750 €
Possible funding options: 
  • Payment by my company

Next admission round: 

Next recruitment session:

Available slots: 

Available spots: 30
Places available per academic year: 30

Program Language

  • English

Course length: 

  • 15 months

Start of the program: 


Level of entry: 

A Level+4 years

This program was developed in partnership with the Marketing Institute of Ireland (MII).
This program is for those seeking for digital marketing knowledge and skills.

Semester 1:

Digital Metrics&Analytics (1)
Value Driven Strategic Marketing
Customer Led Marketing & Research

Semester 2:

Digital Metrics & Analytics (2)
Campaign Planning & Budgeting
Online & Offline Integrated Marketing Communications

Semester 3:

Productive Analysis
Consultancy & Research Methods
Regulation & Governance

Semester 4:

Company based Digital Marketing Project

Qualifications/expertise after completing the program

On completion of this programme graduates will be able to:

  • Develop and implement effective strategies in a digital context - e.g.  mobile marketing, affiliate marketing, social media, email marketing, display advertising, online PR, search engine marketing…
  • Plan, implement, evaluate and report on a substantial digital marketing project
  • Analyse big data and use analytics to gather consumer insights and improve digital marketing effectiveness 
  • Apply key digital, financial and marketing metrics at each stage of the customer lifecycle
  • Understand and segment digital consumers and predict future behaviours
  • Leverage consumer interaction and engagement
  • Apply KPIs and develop dashboards at campaign and enterprise level
  • Add value and digital leadership to their firm

Entry requirements

2.1 Honours Degree in a business discipline with 2 years' experience in a marketing role

2.1 Honours Degree in a non-business discipline with 4 years' experience in a marketing role

Admission criteria: 

Applicants may be required to attend for interview