MASTER EN DIRECCIÓN DE EMPRESAS DE INTERNET - Online

Presentation: MASTER EN DIRECCIÓN DE EMPRESAS DE INTERNET - Online

The MBAi - Master 

El MBAI - Master in Business Internet Management intend to guide the digital firms and lead the change from the traditional model of business to one which is most innovative and effective. The scope of the program cover all the areas of knowledge which are related with the technological companies, adapting itself to the characteristics and needs of the current business world.

Course content

MODULE 1.- Entrepreneur Strategies

• Enterprising Vision Project
• The idea: Study and Feasibility
• The value proposition
• Tools for estimating prospects
• Type of business models

MODULE 2. Financial analysis of business ideas

• Financial Accounting
• Projected Balance and Accounts result
• Chief Financial Plan: Treasury plan

MODULE 3.-Product Plan

• Phases of the product
• Product Plan
• Web project management

MODULE 4.- Objective Market

• Marketing Principles
• Distribution Channels
• Retail

MODULE 5.- Mobile Technologies

• Cloud Computing
• Big Data

MODULE 6.- Sales Force Management

• Sales Forecasting and Pipeline
• Policy and pricing strategy
• Negotiation

MODULE 7.- Outbound Marketing

• The content as the core of marketing strategy
• RRPP. The new approach: content rules.
• Interactive marketing
• Mobile marketing

MODULE 8.- Inbound Marketing

• Introduction to Search Marketing
• Google Adwords and Google Display
• SEO on page
• SEO off page
• Inbound marketing and social ADS
• Introduction to gamificación
• Growth Hacking
• Social E-commerce

MODULE 9.-Analytics web

• Introduction to web analytics
• Features and functions of Google Analitycs
• Analysis and optimization of results

MODULE 10.- Strategic Plan.

MÓDULO 11.- Project Management

• Tools for project management
• Problem Solving 

MODULE 12.- Technology

• Technological innovation
• Technology and business applications
• Free Software vs. Proprietary Software
• Emerging technologies

MODULE 13.- Innovation funding

• Entrepreneurship in Internet
• Crowdfunding
• Partners and types of investments
• The Art of Bootstrapping
• private investors
• As a present to investors
• Financial plan

MODULE 14.- Internacionalization

• Why and when to undertake internationalization?
• Getting Started: markets
• strategic options
• organizational models
• financial consolidation
• legal implications

MODULE 15.- Logistics

• Logistics e-commerce
• Drop-Shipping

MODULE 16.- Legal aspects of undertaking

• legal aspects of entrepreneurship
• LPD, LPI, Patents, Trademarks

MÓDULO 17.- Organizational Culture 2.0

• Introduction to Coaching
• Practical Coaching
• Team management
• Management and Motivation
• Time management
• Search and incorporation of talent
• New salary and compensation practices

Dissertation

Admission criteria: 

The students who are interested in start the admission process for a progra of Master and Postgraduate

Los interesados en solicitar la admisión para un programa de Master y Postgrado must meet the following requirements:

• Receive the university major or similar ( or be attending the last year) or have professional experience equivalent
• With University Major:
  • In this case it will be necessary to present the title and the academic record (In the case to be in the last year you will have to present the academic record)
• Without University Major:
  • To have professional experience is not a essential requirement, however, the professional experience certified is an important element in the selection process, due to the case that there is no university major, you could apply showing certified professional experience. 
• Provide the required documentation by IEBS in the period established
• Make the Aptitude test and personal interview.