MSc in Marketing French Excellence

Presentation: MSc in Marketing French Excellence

« Leveraging French Excellence to develop the professional marketing skills essential for a successful international career » Ewan ORMISTON, Program Director.
The MSc in Marketing French Excellence is a 360° programme that offers a broad and dense view of the marketing disciplines in an international environment. Entirely taught in English, the programme provides students with all the specialist tools and techniques to maximize key knowledge thanks to the most recent research and cases in marketing, such as "millennial marketing" while maximizing employability. It is intended for students interested in working for a French Business, nationally or internationally, and for those seeking to acquire skills and know-how applicable to the strategic development ambitions of developing economies.

Course content

SEMESTER 1 - October to December, Fundamentals of Marketing
•Millenial Marketing
•Operational Marketing
•International Strategic Marketing
•Quantitative Tools for Marketing
•Consumer Behaviour
 
SEMESTER 2 - January to May, French Marketing
•Brand Management
•Market Intelligence
•Luxury Marketing
•Retail Marketing
•High-Tech Marketing
•Cultural Marketing
•Service Marketing
 
SEMESTER 3 - June to December, Marketing in practice
•Internship (4-6 months)
•Research Dissertation

Course format: 

SEMESTER 1 - October to December, Fundamentals of Marketing
SEMESTER 2 - January to May, French Marketing
SEMESTER 3 - June to December, Marketing in practice

• A 4 to 6 month internship in Frane or abroad

Research dissertation (students are assigned a research tutor and choose a research topic that will be studied throughout the semester and presented to a panel of professors).

Qualifications/expertise after completing the program

Marketing Manager, Product Manager, Brand Manager, Communications Manager, etc.

Entry requirements

• A 4-year bachelor's degree in a relevant business area
• Valid test score : IELTS 6.0 or TOEFL 83
• A 3-year or 4-year bachelor's degree in a non-business area with 1.5 years of professional experience.

 
Note : possibility to study the MSc in Marketing French Excellence in 2 years thanks to the Two-Year MSc Option format.

Admission criteria: 

• Register online on the application site: http://apply.neoma-bs.fr/
• EasyRECrue video: once you pass the pre-selection, you will be invited to record a video to present yourself and answer a few online questions at the EasyRECrue platform: https://interview.easyrecrue.com
• Admission Interview: the admission interview is requested only when we feel necessary, after the EasyRECrue.
• Admission result: you will be informed by email of the admission result within 10 days  after the interview.

International students accepted in the programs will benefit from the international support service (help with housing, documents required for visa).

For more details, contact the team of international recruitment managers at master@neoma-bs.fr