MBA in Marketing

Presentation: MBA in Marketing

Marketing is a central function in all successful modern organizations, regardless if they're corporations, small or medium size businesses, charities, and even in some government institutions. The importance of marketing in today's society cannot be overstated; as technological advancements have made it easier for companies to find customers and markets in different parts of the world, marketing has become a complex activity that transcends the 4P's; successful marketing is the key to survival of many organizations. Career options in marketing can also be very diverse. If you decide to make the leap and specialize your skills in this field, you can work for companies that engage in marketing activities such as brand management, strategic management, or new product development. Also, you can work for organizations that provide marketing services such as marketing research, advertising, public relations, or consulting.

Course content

Integrated Marketing Communication, International Marketing, Marketing Simulation, Marketing Metrics, Business Ethics, Consumer Behavior, Price Management, Distribution and Logistics Management, Marketing Research, Services Marketing, Product Management and Design and graduate thesis

Course format: 

In-campus, full-time

Qualifications/expertise after completing the program

MBA

Entry requirements

MBA candidates should have good undergraduate transcripts, regardless of the field of the study. Through the application process candidates have to show the ability to understand the courses at the graduate level.
The candidate does not have to have a business background; admissions committees look for a students with a diverse academic background.
MBA candidate, having work experience has an advantage, but work - experience is not an absolute requirement. However, a good MBA candidate should have specific career goals and elaborate why are their choosing specialization in this area and how will an MBA degree help you in your future professional development.
It is important for a candidate to show he/she can work in a collaborative environment, to work as a leader and as a part of a team.

Admission criteria: 

Academic success in the undergraduate and graduate program - 30%
Interview with a candidate - 30%
2 recommendations on academic or professional qualifications - 25%
Motivation letter - 15%
 

Course cost description: 

Description of special conditions/ opportunities  

-     Payment in one installment to the ZSEM's gyro account: 5%
-     Payment by a student loan: 5%
-     GPA in the completed undergraduate and graduate program 3,5 - 3,99: 5%
-     GPA in the completed undergraduate and graduate program 4,00 - 4,49: 10%
-     GPA in the completed undergraduate and graduate program 4,50 - 5: 15%
-     Citizens of Croatia and European Union (without dual citizenship) : 5%
-     Candidates with a minimum of 5 or more years of work experience: 5% (to be proved by an official certificate).
-     ZSEM alumni: 5%

Manager: 

Director video