Master of Science International Marketing - Dual degree

Presentation: Master of Science International Marketing - Dual degree

Double degree - Edinburgh Napier University

Course content

• Number of teaching hours: 238 hours

 
September to December (Edinburgh)
 
Core modules:
- Intercultural Business Communication - 36h
- Principles & practice of Marketing - 36h
- Research Methods 1 - 18h

Optional modules:
Consumer Behaviour - 36h
or Tourism Concept & Issues - 36h
January to May (Nice)
Core modules:
- Global Marketing - 36h
- Strategic Brand Management - 36h
- Research methods 2 - 18h
Optional modules:
- Case studies in international tourism
- Direct & digital marketing
- International festivals & events management

Course format: 

• Total course duration: 11 months
• September to December: Study semester one at ENUBS
• January to May: Study semester two at Ipag Nice
• June to August: Work on research dissertation (and optional work placement)

Qualifications/expertise after completing the program

• Exhibition/seminar promotion
• Event Department Manager
• Tourism Office Manager

Entry requirements

• University Masters degree
• Grande Ecole Masters degree
• University postgraduate diploma (between Bachelors and Masters level)
• Grand Ecole Postgraduate diploma (between Bachelors and Masters level)
• Foreign degree equivalent to the aforementioned French degrees
• ESC, Academics (eco-management)

Admission criteria: 

• Assessment of CVs
• Assessment of personal statements
• Motivation interview
• TOEFL, score 550 or 80 IBT; IELTS 6.0
• Ipag Business School competitive examination

Manager: