Master (MSc) in luxury management and guest experience

Presentation: Master (MSc) in luxury management and guest experience

This master will give you the skills to start a prestigious career in the luxury sector. Ideal for young talents, retraining people and companies that invest in their employees, this training that combines an intensive program, an immersive learning and internships will help you embrace your career and expand your skills. If you do not master the fundamentals of hotel management, you can take the four-week Immersion in Hotel ** program on the Glion campus in Switzerland.

** The Immersion in Hospitality program is offered over four weeks. Participation is optional and incurs additional costs. Organized before the beginning of the master's training, it includes practical arts classes in cooking, catering, pastry, oenology, hotel economics and accounting.
 

Course content

Semester 1

Hospitality Immersion Program (Pre-sessional optional course)

Online Boot Camp

Luxury Business Environments
∙ Economics and Sociology of Luxury
∙ Business Trends in Luxury Hotel, Resorts and Events
∙ Gastronomy Universe, Fine Wines and Spirits
∙ Ultra-Luxury Travel and Experiences
∙ Luxury Fashion and Design

Marketing and Brand Management

∙ Building Brand Equity
∙ Experiential Economics
∙ Digital Transformation and Data Analytics
∙ Digital Marketing in the Luxury Industry

Field Trip to Paris & Bordeaux

Semester 2

Luxury Experience and Innovation

∙ Service Culture and Operational Excellence
∙ Design Thinking
∙ Sustainable Luxury and Design
∙ New Frontiers in Customer Experience
∙ Impactful Design for Retail and Hospitality
∙ Retail Management

Strategies and Business Models

∙ Strategic Management of Luxury brands
∙ Intercultural Leadership and Talent Management
∙ Corporate Finance and Value Creation
∙ Business Models in Luxury
∙ Legal Environment of the Luxury Industries

Luxury Event

Field Trip to Milan

Semester 3

• 6-month internship
• Capstone Project

Course format: 

Duration of the training 12 months
2 academic semesters
1 internship
 

Qualifications/expertise after completing the program

- Marketing manager
- Customer service manager
- Director of public relations
- Customer relation manager

Entry requirements

◦ Minimum age: 21 years old at the beginning of the program.
◦ Undergraduate degree in a related field (management or hospitality preferred)
◦ Minimum level in English: If English is not the mother tongue or if the last three years have not been done in a school where English is the language of instruction, we will ask you:

- IELTS: total of 6.0 and minimum of 5.5 in each subcategory **
- TOEFL: 80 on Internet test or 550 on paper test
- Cambridge English First: A level
- Cambridge English Advanced: Level C
 

Admission criteria: 

1. Application file
2. Interview
3. Motivation Lettre

Course cost description: 

Coût de la formation en CHF : 52 950 CHF

Manager: