MSc International Commerce and Digital Marketing

Presentation: MSc International Commerce and Digital Marketing

The MSc. in International Commerce & Digital Marketing is prepares future business managers who are ready to take advantage of business opportunities while tacking challenges of today's contemporary and evolving business environment. Students will build strong knowledge in marketing and commercial areas while exploring and mastering the different digital tools. as webpage design, Google Analytics, SEO, and social media management.
 
Students will carry out commercial and digital missions to reinforce the acquired knowledge and obtain practical experience. The programme involves students in projects and courses where they will learn vital strategies and methods employed by successful business managers to set up or develop a marketing, trade, sales and negotiation enabling them to seize a wide-range of business opportunities.
 
The courses allow the students to have a global vision while being aware of local challenges. Students will also develop modern business visions and pragmatic management skills as business is constantly seeking new areas of growth.

Course content

First semester

Business Core Modules

• Marketing Fundamentals
• International Strategic Marketing
• Designing and Managing Marketing Research Projects
• Sales Techniques
• Marketing Communications & Media Management
• Business Law
• Web Site Development
• Digital Marketing
• Digital Tools
• ICDM Project 1

Managerial & Communication Skills

• Cultural Diversity (Integration Week)
• Writing and presentation skills
• Français FLE
• Managerial Accounting
• Mastering Data in Excel

Career Development & Counseling

• Job Marketing
• Individual counseling
• Meeting with practitioners
• Career Days

Second semester

Business Core Modules

• Negociation Skills
• International Business and Geopolitics
• Cross-Cultural Marketing
• Data Analysis
• International Commerce
• Contract Law
• Advanced Digital Marketing
• Social Media & Community Management
• Web Analytics
• ICDM Project 2

Managerial & Communication Skills

• Thesis Methodology
• Information systems for managers
• Français FLE
• Strategic Management

Career Development & Counseling

• Job Marketing
• Individual counseling
• Meeting with practitioners (PMI)/conferences
• Career Days

Third semester

Professional Mission & Thesis

• Internship Thesis
• Internship Oral Defense
• Internship Company Assesment

Course format: 

• Full time

Qualifications/expertise after completing the program

Our former students are now:

• Marketing Manager
• Product or Regional Manager
• Social Media Manager
• International Trade Consultant
• Sales Manager
• Export Manager

Entry requirements

The Master of Science in Business Development is open to candidates with:

• A Master's degree (M1 in France) or an International Bachelor's degree or equivalent international degree.
• An official English TOEFL ITP score of at least 550 (or equivalent)

Admission criteria: 

1. Complete the online application on ESC Clermont's website.
2. We will review your application and ask you to complete a video questionnaire.
3. If your application is accepted, the ESC will send you a pre-admission letter asking you to confirm your registration
4. A fee-deposit will be required to validate your registration
5. We will send you an official admission letter upon receipt of your fee deposit
6. You may proceed with your visa application on the Campus France website or the French Consulate in your country
7. Housing will be reserved prior to your arrival in France via the School's partner housing agent, Moversi

Application cost description: 

There are various scholarships and flexible payment plans offered by the business school.

Manager: