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Presentation: Master of Science Hospitality & Tourism Marketing & Management
The MSc Tourism and Hospitality Marketing & Management offers a high quality training for international graduates who want to focus their professional careers and become managers in the tourism and hospitality industry.
Through a multidisciplinary approach, participants in the MSc program will acquire key skills in tourism and hospitality marketing, management and communication, together with a comprehensive knowledge of the new technologies applied to the tourism and hospitality business models and strategy.
Common Marketing, Management & Communication New Levers of Digital Marketing
Tourism and Hospitality Industry track
PROGRAM START IN October - Toulouse Campus
9-month full-time program followed by a 4 to 6-month internship, for a total of 15 months. Students may choose to replace the internship with a research dissertation. The program is made up of 4 teaching units to cover the fundamentals of marketing, marketing communications and management, followed by a full-blown specialization and a choice of electives.
Qualifications/expertise after completing the program
- Hotel Assistant Director
- Yield Revenue Manager
- Marketing and e-marketing
- Communication Managers, etc.
- Product Manager
- Web Marketing Manager
- Area / Product Manager, etc.
- Environmental and Green Labels
- Development of Equitable Tourism
- New Business Development
- Events Managers, etc.
- 4 year Bachelor's degree or higher (240 ECTS)
- 3 year Bachelor's degree (180 ECTS with very good academic profile)
- IELTS 6.5 or equivalent
- Online application