Actualmente de nada sirve tener una página web si no es eficaz para los intereses de un negocio o empresa. Actualmente hay más de 3.000 millones de páginas web. Si se aplican conceptos de e-marketing para promocionarla adecuadamente, la web permanecerá en el anonimato.
La informatización social está transformando la sociedad. Redes sociales, blogs, wikis y otras aplicaciones posibilitadas por la Web 2.0 se generalizan a pasos de gigante, propiciando la aparición de nuevas formas de relacionarnos, de generar información y de tomar partido. Este hecho tendrá efectos muy positivos (como la aparición de nuevos valores sociales) y otros no tanto (como el aumento de la brecha digital). Sin embargo, el proceso parece imparable.
Los objetivos generales de este programa son:
Conocer la relevancia que hoy tiene Internet en el mundo de la empresa.
Visualizar y conocer todas las piezas que componen una estrategia global de Internet Marketing.
Ser capaz de tener una visión clara sobre las Redes Sociales, sus aplicaciones, posibilidades y manejo para su aprovechamiento empresarial.
Conocer las formas de gestión y dinamización de una comunidad de usuarios en Internet, para llevar a cabo eficazmente acciones de marketing en Redes Sociales conociendo las herramientas, técnicas y métricas más importantes del Community Manager.
El MBA te permite mediante un proceso de aprendizaje intensivo y exigente, adquirir todos los conocimientos necesarios para la gestión empresarial y te prepara para desarrollar una exitosa trayectoria profesional.
Porque te convertirás en un profesional con un dominio técnico de alto nivel de las diversas funciones de la empresa.
Alcanzarás una comprensión adecuada de la realidad empresarial, su internacionalización y su globalización.
Te dotará de una visión global e integradora de todas las áreas funcionales de la empresa y su comprensión como un” todo” interrelacionado. Te permitirá una planificación y gestión global del negocio.
El MBA te permite mediante un proceso de aprendizaje intensivo y exigente, adquirir todos los conocimientos necesarios para la gestión empresarial y te prepara para desarrollar una exitosa trayectoria profesional.
Te dotará de una visión global e integradora de todas las áreas funcionales de la empresa y su comprensión como un” todo” interrelacionado. A lo largo del máster se hará especial hincapié en los siguientes aspectos:
a. Que el alumno alcance una comprensión adecuada de la realidad empresarial, su internacionalización y su globalización.
b. El desarrollo de habilidades directivas que permitan la gestión y dirección global del negocio.
c. El conocimiento del Project Manager como herramienta técnica de diagnóstico, análisis y resolución de conflictos en la empresa y de la gestión y dirección de proyectos.
d. Potenciar, en el alumno, las competencias profesionales, el bagaje intercultural, y la red social multinacional
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The MBA allow you through an intensive and demanding learning process, aquire all the knowledge for the business management will prepare you for a succesful professional life.
You will develope a global vision and inclusive of all functional areas of business. Along all the master it will emphasize in the following aspects:
a) The student understand and realize about the corporate reality, their internationalization and globalization
b) Development of the executive activities that allows the management and global direction of the company
c) The project manager skills as a technical tool of diagnosis, analysis and resolution
d) enhance students the professional competences, the cultural diversity and International social network
HURRY UP! GRANTS AWARDING COMPETITION IS IN PROGRESS! UP TO 50% COVERAGE OF THE TUITION FEE! APPLY NOW!
Ranking positions:
Top-25 best MBAs in Central & Eastern Europe! Top-60 in Europe! Top-200 best MBAs in the World!
№ 1 online, № 2 blended learing, № 6face-to-face MBA in Russia!
Advanced consulting and education program for those who need to obtain mature modern management skills and who are not satisfied with the basic knowledge that is given by most academic business schools. Despite of any specialization (see possible options below), students receive a complete course in Strategic management.
Qualitative knowledge and 2 prestigious diplomas: Executive MBA diploma of EMAS (Russia) + Executive MBA diploma of GFKM Business School (European Union, Poland) guarantee Your income and career growth everywhere in the World. It's the best choice for managers who want to work in local or international companies either in their homeland or abroad and want to be a success.
HURRY UP! GRANTS AWARDING COMPETITION IS IN PROGRESS! UP TO 50% COVERAGE OF THE TUITION FEE! APPLY NOW!
Ranking positions:
№ 1 online, № 2 blended learing & № 6 face-to-face MBA in Russia!
Advanced premium consulting and education program for those who need to obtain mature modern management skills for working at senior positions and who are not satisfied with the basic knowledge that is given by most academic business schools. Despite of any specialization (see possible options below), students receive an advanced extended course in Strategic management.
Qualitative knowledge and 2 prestigious diplomas: Executive MBA diploma of EMAS (Russia) + Executive MBA diploma of GFKM Business School (European Union, Poland) guarantee Your income and career growth everywhere in the World. It's the best choice for managers who want to work in local or international companies either in their homeland or abroad and want to be a success.
The founder Giulio Marangoni founded the Istituto Artistico dell'Abbigliamento Marangoni (Istituto Marangoni) with the objective of training professionals and technicians specializing in the field of fashion. Istituto Marangoni has never stopped believing in the value of training, constantly updating its programmes to ensure they are in line with Italian and international market needs.Istituto Marangoni has opened four new schools: London in 2003, Paris in 2006, Shanghai in 2013, and Milano Design in 2014. Istituto Marangoni now announces the opening of the new School of Fashion, Art & Design in Florence, scheduled for October 2016.
About the course:
The program has been designed for candidates with a degree in marketing, economics or similar fields or have some relevant working experience in the fashion field.The basic units of the curriculum are devoted to understanding the logic of the markets for fashion and luxury and to considering how the structure of the main segments should be viewed in order to meet the needs and desires of consumers.As part of this specialised course, participants will address the interpretation of economic, commercial, marketing and communication logic specific to the luxury sector.
The founder Giulio Marangoni founded the Istituto Artistico dell'Abbigliamento Marangoni (Istituto Marangoni) with the objective of training professionals and technicians specializing in the field of fashion. Istituto Marangoni has never stopped believing in the value of training, constantly updating its programmes to ensure they are in line with Italian and international market needs.Istituto Marangoni has opened four new schools: London in 2003, Paris in 2006, Shanghai in 2013, and Milano Design in 2014. Istituto Marangoni now announces the opening of the new School of Fashion, Art & Design in Florence, scheduled for October 2016.
About the course:
The program has been designed for candidates with a degree in marketing, economics or similar fields or have some relevant working experience in the fashion field.The basic units of the curriculum are devoted to understanding the logic of the markets for fashion and luxury and to considering how the structure of the main segments should be viewed in order to meet the needs and desires of consumers.As part of this specialised course, participants will address the interpretation of economic, commercial, marketing and communication logic specific to the luxury sector.
The founder Giulio Marangoni founded the Istituto Artistico dell'Abbigliamento Marangoni (Istituto Marangoni) with the objective of training professionals and technicians specializing in the field of fashion. Istituto Marangoni has never stopped believing in the value of training, constantly updating its programmes to ensure they are in line with Italian and international market needs.Istituto Marangoni has opened four new schools: London in 2003, Paris in 2006, Shanghai in 2013, and Milano Design in 2014. Istituto Marangoni now announces the opening of the new School of Fashion, Art & Design in Florence, scheduled for October 2016.
About the course:
The program has been designed for candidates with a degree in marketing, economics or similar fields or have some relevant working experience in the fashion field.The basic units of the curriculum are devoted to understanding the logic of the markets for fashion and luxury and to considering how the structure of the main segments should be viewed in order to meet the needs and desires of consumers.As part of this specialised course, participants will address the interpretation of economic, commercial, marketing and communication logic specific to the luxury sector.
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programs.
The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process.
You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets. You will also learn how to become a ‘day-to-day idea generator'.
