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Presentation: LEADERSHIP IN GLOCAL DESIGN - ONLINE
This online COURSE in A MOOC ORIENTED ASPs (advances Study Program).
With an increasingly competitive environment, the creative professional and creative industries have to keep up with the new frontiers of innovation. This is particularly true in the field of Architecture, a discipline which is intimately linked to the human being, there is a need to understand that building spaces for humans and society are linked to a clear understanding of how humans behave, how people develop habits and how these attitudes vary form country to country. This is the way Architecture should respond depending on cultural issues. The program will be a machine to decode and understand the creative advantages of Brand Italy, and the power of ‘Made in Italy'. This course will create entrepreneurs who can learn from the Italian example, and use this to see and develop opportunity around the world. This knowledge will become a foundation for global design growth and a dynamic generator of ideas and explorations to promote new ways of thinking and acting in the creative economy.
The international ONLINE course is held in English and teaches students the importance of combining traditional practices and theories with concepts and methodologies required to meet the needs of the modern architectural design industry. This requires outstanding craftsmanship, excellent design & architecture skills, unique thinking experience conveyed throughout all interactions with different ways of living, and the building of a strong meaning through branding. This Masters course is intended to form such a kind of professionals. The present conditions of architectural and building plan, the current phase of internalization of knowledge, the new productive procedures, which more and more expression of globalized HIGH TECH dimension, require more and more to be hybridized with the cultural and handcrafts specificity of each country, integrating in SLOW dimension. Such a need presses to work more and more on the integration of the different scales of design and knowledge. But it is also important to work on the fundamental aspects of the plan in a new perspective capable of facing technical and formal innovation, new ways of ‘mass-reproduction', flexibility to different contests, utilization of new materials, and experimentation of new productive modes.
In detail the course is aimed at:
- identifying the demand starting from the actual cases emerging in the interaction among the cultures of the different countries involved in the course itself.
- conceiving and planning new industrialized components (building design) starting from the Made in Italy experience, hybridized with the new global technologies (HIGHT) and the local cultures of the different countries (SLOW).
- starting principles of brand management, applying them also to that distribution chain of architecture and building which shares the way of the industrialization of the project, those principles that constituted the success abroad of the Made in Italy campaign in the field of Design, Fashion, and Food. Italy has all the assets, from a strong architecture and design heritage, iconic brands, innovative and memorable objects and images, a large and diverse community of creative, and one of the strongest design auras in the world. The biggest opportunity is in leadership, and an Italian-inspired program, in the heart of one of the world's most creative cities, constitutes the ideal pieces to kick start a top school.
The admission is open to candidates with a University Diploma, a Bachelor or a Master of Science in Engineering, Architecture, Management and similar scientific subjects or people who simply want to learn and improve their competences in these fields.
This online COURSE in A MOOC ORIENTED ASPs (advances Study Program). This means that each student will be admitted.
No selection will be done for this program by Politecnico di Milano
The Politecnico could decide to do a phone interview to each admissible candidate.
The admissibility will be given to each candidate by email. For canditates graduated abroad, the Politecnico di Milano will send an admission letter to the Italian Embassy (or Consulate) of the candidate's Country asking for a Letter of Academic Eligibility and Suitability (DV “Dichiarazione di valore in loco”) and VISA (for non EU citizens, also if graduated in EU).
The students admitted to the Master Program must submit the enrollment form using the form prepared for this purpose, the DV, a copy of the first payement and a copy of the permit of stay (if necessary) before the first day of lesson.