Master (MSc) in hospitality , entrepreneurship and innovation

Presentation: Master (MSc) in hospitality , entrepreneurship and innovation

This training, ideal for those who lack experience in the sector, will help you to integrate the basics which are essential to provide a quality service in the field of gourmet cooking and culinary arts, customer relations and accommodation, as well as to supervise the operations.

This master is specifically designed for young people with entrepreneurial skills, established entrepreneurs or professionals with a family business.
This program aims to develop knowledge, strategy and entrepreneurship through the study of the most avant-garde management models and technologies.
 

Course content

Semester 1

Hospitality Immersion Program (Pre-sessional optional course)
Online Boot Camp

Hospitality Operations, Disruptions and Talent Management

∙ Industry Fundamentals and Complexity
∙ Trends, Disruptive Models and Entrepreneurial Mindset
∙ Hospitality Operations
∙ F&B Management and Value Delivery
∙ Leadership, Team Building and Intercultural Management

Innovation and Entrepreneurship: From Idea to Business Model

∙ Hospitality, Entrepreneurship and Innovation
∙ Design Thinking and Start-up Creation Process
∙ Business Model Identification
∙ Partnership and Ecosystem Management
∙ Strategic Governance and Compliance Strategy
∙ Protecting your Brand and Your Business

Field Trip to Berlin

Semester 2

Scaling Your Business: Digitalization and Go-to-market Strategy

∙ Marketing and Big Data in Hospitality
∙ Sales and Contracts Negotiation
∙ Revenue Management and Digital Distribution Strategy
∙ Digital technologies and Big Data Management
∙ Digital Marketing and Growth Hacking

Financial Lifecycle and Funding

∙ Fundraising and Financial Strategies
∙ Mergers, Acquisition and Restructuring
∙ Family and Small Businesses
∙ Sustainable Development and Social Entrepreneurship

Innovation Fair
Field Trip to Silicon Valley & Napa Valley

Specializations
6-month internship
Capstone Project
 

Course format: 

Duration of the training 12 months
2 academic semesters
1 internship
 

Entry requirements

◦ Minimum age: 21 years old at the beginning of the program.
◦ Undergraduate degree in a related field (management or hospitality preferred)
◦ Minimum level in English: If English is not the mother tongue or if the last three years have not been done in a school where English is the language of instruction, we will ask you:

- IELTS: total of 6.0 and minimum of 5.5 in each subcategory **
- TOEFL: 80 on Internet test or 550 on paper test
- Cambridge English First: A level
- Cambridge English Advanced: Level C

Admission criteria: 

1. Application file
2. Interview
3. Motivation Lettre

Course cost description: 

Coût de la formation en franc suiss: 46 950 CHF

Manager: