Un master marketing (mastère spécialisé ou MBA) prépare les étudiants aux différents métiers de la publicité. Cette formation mène à des carrières de Responsable marketing, chef de produit, chef de publicité, chargé de clientèle…
Being ahead of the developement process and using creative thinking to answer complex questions are the purpose of marketing management. This is enabled by a superior repertoire of knowledge.
Constructed on the first professional degree, the Marketing Management programme (M.A.) conveys core competencies based on knowledge and practice-oriented.
During the Master, you will continue to learn about international, interdisciplinary and communication-specific aspects of marketing. After having gathered the required details, the students will focus on strategic and conceptual works. The objective is to become a marketing generalist, who is able to deals with specific market issues by crossing high-level marketing solutions.
