The Master's Degree in Business Administration program - the Executive MBA - is a graduate program in business management whose purpose is to shape professionals and executives who hold high-level managerial positions, in order to prepare them to deal with managerial and strategic challenges presented by the changing environment.
The Master's degree program is geared toward providing high-level executives with a global outlook and integrated functional knowledge (administration, finance, marketing, operations, information technology and human resources), as well as the capacity to lead and supervise people, involving them in the management process.
Lastly, the purpose of this program is for students to fully develop their managerial talent in order for it to serve as a basis for interacting effectively and efficiently in an increasingly changing business environment. This program offers the option of a specialization with the selection of one specialization in the following areas:
• Specialization in International Business
• Specialization in Human Resources Management
• Specialization in Marketing Management
The MSc. in International Commerce & Digital Marketing is prepares future business managers who are ready to take advantage of business opportunities while tacking challenges of today's contemporary and evolving business environment. Students will build strong knowledge in marketing and commercial areas while exploring and mastering the different digital tools. as webpage design, Google Analytics, SEO, and social media management.
Students will carry out commercial and digital missions to reinforce the acquired knowledge and obtain practical experience. The programme involves students in projects and courses where they will learn vital strategies and methods employed by successful business managers to set up or develop a marketing, trade, sales and negotiation enabling them to seize a wide-range of business opportunities.
The courses allow the students to have a global vision while being aware of local challenges. Students will also develop modern business visions and pragmatic management skills as business is constantly seeking new areas of growth.
It is a one year full-time program for those who are interested in International business and would like to study with an international diverse mix of business graduates.
