MBA Spécialisé Digital Marketing & Business - Full Time - Shanghai

EFAP (ENG)Shanghai - CHINA

Field(s) of study: E-Business & Digital Marketing
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 100 €
Course cost: 12 500 €
Possible funding options: 
  • Bank loan
  • Payment by a training organisation/Training Leave
  • Payment by my company
  • Personal or family funding

Next admission round: 

Next recruitment session:
Jan 2017
to
Jun 2017

Available slots: 

Available spots: : 15
Places available per academic year: 15

Program Language

  • English

Course length: 

1 year (12 months)

Start of the program: 

October 2017

Level of entry: 

A Level+4 years
A Level+5 years

BECOME THE DIGITAL REVOLUTION BRIDGE BETWEEN CHINA AND EUROPE, FOR EUROPEAN COMPANIES MOVING INTO CHINA ; FOR CHINESE COMPANIES MOVING INTO EUROPE.
We are proud to have brought together three key actors in an exclusive partnership to offer the market the first ever academic course dealing with this challenge: 
- ESSCA, with more than a hundred years of history, features among the leading business schools in France and benefits from international recognition, fostering its values of respect for people and society.
- The MBA DMB by EFAP, school of communication professions, established in Paris, Bordeaux, Lille and Lyon, already listed in the top ten “most influential” courses in digital, contributes its exceptional ecosystem of professionals to this course.
- The Hub Institute, the leading international French think tank, is at the centre of the world's, digital transformation. Not an event goes by, not a single trend or innovation happens, without being deciphered, analysed and explained by its experts.

  • Business in China
  • Digital Business & Transformation in Europe
  • Digital Manager's tool
  • Digital Transformation & Marketing in China
  • Digital Marketing in Europe
  • Digital Business Cases

Course format: 

  • 6 months of academic learning (450 contact hours) in Shanghai
  • 4,5 to 6 months of work placement internationally with a thesis

Qualifications/expertise after completing the program

  • Digital Project Manager
  • Brand Manager
  • Account Manager
  • Social Media Manager
  • E-Business Consultant
  • Entrepreneur
  • Build a Chinese perspective into the digital transformation of your job today

Entry requirements

  • Holder of a Master's degree (4 or 5 years of undergraduate studies): + Schools of Management, communication, engineering, political sciences, etc. + Higher education Master's degree (in sciences, management, economics, languages, etc.)
  • Professionals with a significant career path and work experience are also allowed to apply for the Specialized

Admission criteria: 

  • Online application
  • Eligibility: Application files are first screened by the applicant eligibility panel
  • Acceptance: A selection interview with the course director and a professional lecturer.

Manager: 

Mr Rémi Aubert