MBA in Tourism

Presentation: MBA in Tourism

The main goal of this MBA program is to prepare students for different management positions within the tourism sector. Additionally, the program is also designed for professionals who pursued careers outside tourism and are interested in starting a career in the tourism industry, as well as for tourism professionals who would like to advance their knowledge and further develop tourism-related skills in order to be more competitive on the global tourism labor market. Some of the courses included in this MBA program are Tourism Concepts and Issues, Market Research in Tourism, Destination Management and Marketing, ICT in Hospitality and Tourism, and many others. This MBA program will be lectured by Croatian and foreign experts with extensive practical and theoretical experience from the field of tourism. Study groups are small, which allows for intensive interaction between students and lecturers; students are encouraged to actively participate in the courses. 

Course content

Services Marketing, Project Management, Financial Statement Analysis, Management of Change and Human Resources, Maximization and measurement of company value, Marketing Simulation, Product Management and Design, Strategy, Tourism Concepts and Issues, Market Research in Tourism, Destination Management and Marketing, ICT in Hospitality and Tourism and graduate thesis

Course format: 

In-campus, full-time

Qualifications/expertise after completing the program

MBA

Entry requirements

MBA candidates should have good undergraduate transcripts, regardless of the field of the study. Through the application process candidates have to show the ability to understand the courses at the graduate level.
The candidate does not have to have a business background; admissions committees look for a students with a diverse academic background.
MBA candidate, having work experience has an advantage, but work - experience is not an absolute requirement. However, a good MBA candidate should have specific career goals and elaborate why are their choosing specialization in this area and how will an MBA degree help you in your future professional development.
It is important for a candidate to show he/she can work in a collaborative environment, to work as a leader and as a part of a team.

Admission criteria: 

Academic success in the undergraduate and graduate program - 30%
Interview with a candidate - 30%
2 recommendations on academic or professional qualifications - 25%
Motivation letter - 15%

Course cost description: 

Description of special conditions/ opportunities  :
-     Payment in one installment to the ZSEM's gyro account: 5%
-     Payment by a student loan: 5%
-     GPA in the completed undergraduate and graduate program 3,5 - 3,99: 5%
-     GPA in the completed undergraduate and graduate program 4,00 - 4,49: 10%
-     GPA in the completed undergraduate and graduate program 4,50 - 5: 15%
-     Citizens of Croatia and European Union (without dual citizenship) : 5%
-     Candidates with a minimum of 5 or more years of work experience: 5% (to be proved by an official certificate).
-     ZSEM alumni: 5%

Manager: 

Director video