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Executive Program in Digital Marketing

The Valley Digital Business SchoolBarcelona - SPAIN

Field(s) of study: E-Business & Digital Marketing
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 0 €
Course cost: 5 500 €
Possible funding options: 
  • Bank loan
  • Financial assistance or scholarships awarded by the institution

Next admission round: 

Next recruitment session:
May

Available slots: 

Available spots: 20
Places available per academic year: 25

Program Language

  • English

Course length: 

3 months

Start of the program: 

September 2017

Level of entry: 

A Level+4 years
A Level+5 years

The aim of this Program is to prepare the students to understand and develop a marketing and communication strategy focused on digital transformation.

Our value proposition: the course is taught by top experts of multinational companies (Nestlé, FC Barcelona, ​​Inditex, Unilever, Carat, Edreams, Audi / VW, etc.), specialists in the digital marketing area, such as SEO, SEM, email marketing, CRM, analytics, social media strategy, Mobile or RTB, among others.
 
During the course, students will have to develop a digital  marketing plan with the help of a mentor. This will allow the student to assimilate the theory of each module, which are always taught from a practical view, providing knowledge that is directly applicable to the work environment, learning the latest tool and trends of the digital marketing world.

  • DIGITAL MARKETING BASIS
    • Search engine Marketing - SEO and SEM
    • Marketing in Mobile Markets: ASO
    • Analytics in Digital Marketing
    • Affiliation and email marketing
    • Inbound marketing
    • WORKSHOPS
      • Google Adwords
      • Google Shopping
      • Google Analytics
  • SOCIAL MEDIA
    • Social Media Strategy
    • Reputation and 2.0 Communication
    • Social Media plan
    • Social Media reports and tools
    • WORKSHOPS
      • Facebook Ads
      • Social Media: Project mentoring
         
  • ADVERTISEMENT AND DIGITAL CREATIVITY
    • Advertisement models and media plan.
    • Market data for media planning (Comscore)
    • Creativity and branded content
    • Adserving & formats
    • Programmatic advertising & RTB
    • Customer acquisition and loyalty
    • WORKSHOPS
      • Advertisement and Digital creativity: Project mentoring
         
  • MARKETING PLAN AND BUDGET EXECUTION
    • Branding in digital media
    • Performance marketing
    • Campaign reports and dashboards.
    • Planning Strategy
    • eCommerce: how to build a customer acquisition plan
    • Acquisition and loyalty: from the eCRM to the socialCRM
    • WORKSHOPS
      • Planning strategy and practical cases
      • Planning and budget execution: Project mentoring
         
  • REAL CAMPAIGNS

Workshops with real investment in online marketing campaigns.

  • Strategy definition
  • SEM, Facebook, Twitter and Email marketing  campaigns.
  • Analysis of results
     
  • TRENDS
    • Marketing trends

Course format: 

Application, Inteview

Qualifications/expertise after completing the program

Expertise in Digital Marketing.

Entry requirements

Professionals with at least three years of experience, from the marketing, communication and brand fields who work in companies, agencies, media or start-ups and need to acquire a deep knowledge of the strategies and tactics required to settle a digital marketing plan. High English level (both written and spoken) required.

Course cost description: 

Contact us and we will study your case, informing you about possible discounts 

Manager: 

Mrs/Ms  Celia van der Beek

Director video