MSc International Tourism Marketing & Management
Toulouse Business School - TBS (International)Toulouse - FRANCE
- Via Mastersbooking: 0 €
- Via the regular school procedure: 130 €
Next admission round:
Available slots:
Course length:
- 1 year (12 months)
Start of the program:
Level of entry:
Presentation: MSc International Tourism Marketing & Management
The Paris-based MSc in International Tourism Marketing and Management trains the future managers of this industry worldwide. It offers a highly professional training to students coming from any part of the world, and who want to operate in this rich, challenging context while building their career in tourism. objective is to bring sophisticated skills to an ever-changing industry, capabilities to understand the technological challenges, and an overall strong capability in management and marketing.
Course content
Business to Business Marketing
Corporate Social Responsibility
Marketing Research
Managing Talent & Performance
New data analytics in marketing (Big Data / Smart Data)
Manager / Leader
International Marketing
Intercultural Management,
Communication planning in the digital era
Branding and branding management
Traditional and new media
Internal communication
Course format:
1 year full-time program (from September to June) plus a 6-month corporate internship.
Qualifications/expertise after completing the program
Hotel Assistant Director
- Yield Revenue Manager
- Marketing and e-marketing
Manager
- Communication Managers, etc.
- Product Manager
- Web Marketing Manager
- Area / Product Manager, etc.
- Environmental and Green Labels
Management
- Development of Equitable Tourism
- New Business Development
- Events Managers, etc.
Entry requirements
4 year Bachelor's degree or higher (240 ECTS)
English certificate: TOEFL IBT 80, IELTS 6.5, TOEIC 800, Cambridge CAE.
Admission criteria:
Admission is through an online application procedure. Selected applicants will then be invited for a video interview to finalize the selection.