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Presentation: MSc International Luxury Industries, Marketing & Management
Luxury companies are focused on a fast expansion, internationalization and horizontal integration. Large luxury markets like the US, Japan and Western Europe remain the bulk of global luxury sales but Asia is at the forefront of luxury companies' strategies thanks to a fast pace of growth. Digital platforms are key to business developments, for communication or distribution, depending on the specific product portfolio and the targets.
The MSc in International Luxury Industries Marketing and Management offers a highly professional training to people who want to operate in this rich, challenging context while building their career in luxury. The aim of this MSc is to offer participants the most recent conceptual and technical skills in these strategic areas, while including a thorough understanding of new business models, social responsibility, intercultural approaches, project management, leadership and change management.
History of Luxury
Managing Talent & Performance
Luxury in the Global Economy
Manager / Leader
Communication strategies: from theory to practice
Fashion & Accessories
Communication planning in the digital era
Traditional and new media
Branding and branding management
1 year full-time program (from September to June) plus a 6-month corporate internship.
Qualifications/expertise after completing the program
- Product manager (strategic / operational)
- Marketing communications manager
- Marketing analyst
- Market research analyst
- Market research manager
- Brand manager
- Marketing manager
- Community manager
- Web strategy manager
- Category manager...
4 year Bachelor's degree or higher (240 ECTS)
English certificate: TOEFL IBT 80, IELTS 6.5, TOEIC 800, Cambridge CAE.
Admission is through an online application procedure. Selected applicants will then be invited for a video interview to finalize the selection.