MBA Global Luxury Brand Management

Presentation: MBA Global Luxury Brand Management

The MBA Global - Luxury Brand Management has been developed in close collaboration with companies in the luxury sector. Courses are reassessed and adjusted in line with prevailing economic and strategic issues - and those of the future.
 
 This program stands out by its wide content:

• It is a “Global” Luxury programme, training students in General Management and for all activities needed to succeed in these fields: Business Policy, Control and Financial matters, as well as Logistics and Supply Chain, to train candidates to become, in the medium and long term, General Managers of Luxury subsidiaries in major strategic countries.
• It puts emphasis on the Management of Creation and on the Creative Team, as we believe this is a very important element for a brand to stand out and provide interesting and outstanding products, objects and services.
• It develops special skills in social media and digital marketing.
• It seeks to stand out as the best available training in Luxury Retailing and Luxury Merchandising.

Course content

In depth expertise in business management

• Accounting control, reporting and budgeting
• Corporate financial management
• Global international strategy
• Global business policy

Luxury marketing management

• Consumer analysis and consumer behavior; market research
• Product policy and management
• Brand management
• International distribution systems
• Communication and advertising
• Social networks and digital marketing

Luxury retailing and merchandising

• Basic retailing economics and management
• Store location and concept development
• Merchandising and visual merchandising

Management of creation

• Art management and specificities
• Design management and managing the creative team
• Introduction to product design and communication design

Luxury talent management

• Organizational development
• Talent management
• Executive careers in luxury

Manufacturing, supply chain and procurement. Logistics

• Worldwide procurement sources
• Quality management
• Logistics, supply chain and planning processes

Luxury legal issues

• Brand registration and intellectual property. Contract negotiation and follow up

Sectorial analysis

• Perfumes and cosmetics
• Jewellery and watches
• Fashion management
• Wine and spirits
• Hospitality management
• The challenges of the Chinese market
• Opportunities in other energy markets
• The place of other BRICS markets

Course format: 

3 semesters with a possibility of internship

Entry requirements

The MBA Global - Luxury Brand Management is designed for:

• Graduate students with a degree from a recognized University with good grades and performances (Bachelor, master or Engineering Programs),
• Young professionals who hope to accelerate their career path.

Admission criteria: 

Admission in 2 stages:

• Pre-selection from the application file.
• Interview