Presentation: Advanced Master in Creativity & Marketing
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programs.
The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process.
You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets. You will also learn how to become a ‘day-to-day idea generator'.
This master is a full-time course (60 ECTs) to be completed in one year. It is built on a combination of day classes, field activities and a final project.
As a starting point, all students will go through a pre-course in Strategic Marketing Basics aimed at getting or reviewing the main concepts needed to get along with the rest of the program.
The program will be taught using a totally new method called ‘Where is the ball?'.
This method is based on three pillars: get ideas, learn from others and do it yourself. Indeed, markets are new kinds of ballgames; it's like playing pinball (flipper) blindfolded, you need new benchmarks. The ‘courses' will be more like a mix of inspiration sessions, conceptual thinking exercises, direct interaction with non-business people (artists, writers, ad conceptors, etc.).
The programme is structured into three modules aimed at generating the creative process: strategic, operational and marketing communication. Each module is itself structured into three subjects.
During the programme, students will meet agencies and creative people (artists, designers, architects, singers…) in their environment: their own studio or at home. WHY? To explore and understand the process of their creativity.
During the last term, students gain real-world experience via a deep immersion in the challenges of an industry during a field project (a consulting assignment of 6 weeks where students will have to address a real-world problem in Creativity & Marketing).
Full-time, day classes
Qualifications/expertise after completing the program
By the end of the programme you will be able to:
- understand the creative process and apply it in a number of marketing situations
- create and design innovative and attractive concepts that are adapted to new market conditions
- use new marketing tools suited to new business dynamics
- start a career in innovative businesses, communication agencies, new media companies, etc.
We are looking for postgraduate students with:
- an open mind, loving new approaches to life and culture
- a solid motivation, not afraid of working day and night, as a true professional
- a flexible intelligence, being able to think strategically while having a strong sense of “down to earth” implementation
Eligible applicants must hold one of the following:
- Master or Master of Science Degree or equivalent (4 or 5 years of study overall)
- Bachelor Degree with 180 ECTS credits or equivalent, preferably followed by 1-3 years of work experience.
Admissions will be based on the candidates' academic and/or professional background, and motivation. Proficiency in English necessary.
If the review of your application is positive, an interview (at Solvay or via Skype) will be organised with the Academic Director within 2 weeks. The result will be communicated within 5 working days. From the date of receipt of your admission letter, you will then have two weeks to confirm your registration by paying a 2000€ deposit and signing the admission documents.
Course cost description:
Early-Bird discounts, amounting to €1.000, will be recognized to candidates who will send their applications by April 16th, 2018 (valid only for registrations confirmed within 2 weeks from receipt of the admission documents).