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Presentation: Master of Science Strategic Event Management & Tourism Management - one-year programme
The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism - global economic sectors of increasing importance.
The specific objectives of the course are to advance students' leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.
The MSc has two specialisation tracks:
- The Strategic Events Management track is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.
- The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.
September to May in courses. May to October in internship and thesis writing.
Qualifications/expertise after completing the program
This MSc cuts across a number of disciplines, presented in two separate tracks: Strategic Event Management and Strategic Tourism Management. Graduates of this MSc find work in a broadrange of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation.
Within a relatively short time span after graduating, Event Management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaux, exhibition organisers etc. Similarly, Tourism Management graduates can go on to positions in destination, hotel, travel or distribution marketing and sales.
- Bac +3 and Bac +4 for Two-Year MSc,
- Only Bac +4 for MSc in one year
- A four-year degree or equivalent (or, in some cases: a three-year degree plus substantial professional experience; or for UK applicants only: a three-year bachelor's degree with honours).
- A good score in one of the following English language tests: TOEFL (580 institutional testing programme / 237 computer-based test and 92 internet-based test), TOEIC (830), ELS (112), IELTS (6.5) or equivalent.
Note: no English language test score is required for students who have a degree from an English-speaking university.
- A GMAT or GRE score will be to the candidate's advantage.
- Application file
- Language test score(s)
Course cost description:
MSc in one year: €16,900 / $19,942
Two-year MSc: €28,000