Master in Marketing and Communication

Presentation: Master in Marketing and Communication

The Rome Business School's Master course in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field.
Thanks to the Rome Business School's international perspective, the programme offers a unique life experience and a global professional exposure, enabling participants to study in two of the best cities of the world and to gain further professional experience in more than 120 countries.
The programmes' quality teaching, its international internship offerings and its career and networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of business.
TARGET RECIPIENTS: The Master course is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.

• Students interested in taking part this Master course are typically:
• Graduates with or without previous experience in marketing and communication
• Marketing professionals
• Communication professionals
• Professionals working in a variety of marketing and communications
• Environments who want to develop a wider knowledge of marketing and communications and improve their work in this field
• Entrepreneurs who are seeking to build foundations in marketing and communications knowledge

Course content

Defining Marketing and the Marketing process

• Introduction to Marketing
• Company and Marketing Strategy

Understanding the Marketplace and Consumers

• The Marketing environment
• Marketing Information Systems and Research
• Consumer Markets and Consumer Buyer Behavior
• Business Markets and Business Buyer Behaviour

Designing a Customer-driven Marketing Mix

• Segmentation, Targeting, Differentiation and Positioning
• Product, Services and Brands
• New-Product Development and Life-Cycle Strategies
• Pricing: Understanding and Capturing Customer Value
• Pricing Strategies
• Marketing Channels
• Retailing and Wholesailing
• Integrated Marketing Communication Strategy

Communication and Promotion

• Advertising
• Public Relations
• Personal Selling
• Sales Promotion
• Direct Marketing
• Event Management

Online Marketing

• Website creation
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Email Marketing
• Online Advertising
• Web Analytics

 
Competing on an International scale, ethically

• Creating a Competitive Advantage
• International Marketing and the Global Marketplace
• Marketing Ethics and Social Responsibility

Special Contents and Activities
The technical/professional teaching is enriched by:

• Company visits , to get to know managerial systems and players from the inside
• Artisitc-cultural program, aimed at stimulating creativity, innovation capability and complex system understanding
• International Study Tour, the opportunity of a week abroad to enlarge your horizons on International Business

Training in Interdisciplinary competences, such us:

• Self-Marketing
• PNL
• Public Speaking
• Leadership
• Cross-cultural communications
• Presentation Skills
• Time Management
• Project Management 

Course format: 

FULL-TIME: ON CAMPUS OR BY DISTANCE LEARNING
STRUCTURE: Lectures are held from Monday to Thursday, for a total of:

• 700 learning hours, made up of:
• 250 lecture hours
• 300 assisted study hours
• 150 project work hours
• An internship lasting between 6 weeks and 1 year (duration and country are based upon attendees' interests)
• A complementary cultural programme
• A two month internship in Dubai or in a county of your choice

 
EXECUTIVE: ON CAMPUS OR BY DISTANCE LEARNING
STRUCTURE: Lectures are held on Saturday full-day, for a total of:

• 500 learning hours, made up of:
• 100 lecture hours
• 250+ assisted study hours
• 150+ project work hours
• An internship lasting between 6 weeks and 1 year (duration and country are based upon attendees' interests)
• A complementary cultural programme

 
PROFESSIONAL: ON CAMPUS OR BY DISTANCE LEARNING
STRUCTURE: Lectures are held on Tuesday or Wednesday from 7 to 8.30 pm (Rome time)

• 450 learning hours, made up of:
• 50 lecture hours
• 250+ assisted study hour
• 150+ project work hours An internship lasting between 6 weeks and 1 year (duration and country are based upon attendees' interests)
• A complementary cultural programme

Qualifications/expertise after completing the program

On completion of this Master's Degree, you will be able to work as: ​

• Marketing & Communications Manager
• Marketing Strategist
• Marketing Operations Specialist
• Web Marketing Manager
• Social Media Manager
• Sales Manager
• Communications Manager
• Advertising Manager
• Event Manager
• PR Manager

Entry requirements

All applicants must have:

• A three-year degree (or be near completion)
• Demonstrate a good English proficiency 

Admission criteria: 

Selection is based on evaluation of CV and on the results of technical-motivational interviews.

Application considered by Rome Business School
The Rome Business School Recruitment Team will assess your application and will contact you if any additional documents are required. Complete applications are then considered by the Academic Selection Committee.

Interview (either in person or online)
All candidates selected by the academic selection committee must interview with a member of the faculty, either in person or online via Skype/Webex.

Application result
We will notify you informally by email of your application result, and you will receive either an official offer notification with information on any outstanding conditions to complete, or an official rejection notification within one week.

When to apply
The deadline for Non European Students is 45 days before the course starts, whereas for European students is 30 days. Admission decisions will be made on an ongoing basis as applications are received.

Course cost description: 

• FULL-TIME(On campus or Online): € 12.000
• EXECUTIVE (On campus or Online): € 5.500
• PROFESSIONAL (On campus or Online): € 3.500

DESCRIPTION OF SPECIAL CONDITIONS/ OPPORTUNITIES:

STUDY GRANTS: For each learning option, 3 study grants are available - to partly cover the attendance fee - these will be assigned based upon the candidates' personal, previous experience and technical motivational profiles.
INSTALMENT PAYMENTS AND LOANS: The attendance fee may be paid off in instalments and low interest rate loans are available through banks with which we have special arrangements.

Manager: 

Director video