- Location: Glion, the flagship campus and a practical learning center. It is located on the mountainside above Montreux, a town that attracts tourists year-round with a beautiful lakeside and shopping district.
- Skills: Staff management and operations within hotels and businesses in the hotel sector.
- A four-week immersion program in the Glion campus in Switzerland is recommended if the fundamentals are not mastered.
This master is the only one in the world to offer a global view and understanding of real estate, capital markets and international hotel development.
It is an ideal program for those wishing to work in international hotel development, for a real estate investment company, an investment fund, a bank or a wealth management team.
This training, ideal for those who lack experience in the sector, will help you to integrate the basics which are essential to provide a quality service in the field of gourmet cooking and culinary arts, customer relations and accommodation, as well as to supervise the operations.
This master is specifically designed for young people with entrepreneurial skills, established entrepreneurs or professionals with a family business.
This program aims to develop knowledge, strategy and entrepreneurship through the study of the most avant-garde management models and technologies.
This master will give you the skills to start a prestigious career in the luxury sector. Ideal for young talents, retraining people and companies that invest in their employees, this training that combines an intensive program, an immersive learning and internships will help you embrace your career and expand your skills. If you do not master the fundamentals of hotel management, you can take the four-week Immersion in Hotel ** program on the Glion campus in Switzerland.
** The Immersion in Hospitality program is offered over four weeks. Participation is optional and incurs additional costs. Organized before the beginning of the master's training, it includes practical arts classes in cooking, catering, pastry, oenology, hotel economics and accounting.
The main goal of this MBA program is to prepare students for different management positions within the tourism sector. Additionally, the program is also designed for professionals who pursued careers outside tourism and are interested in starting a career in the tourism industry, as well as for tourism professionals who would like to advance their knowledge and further develop tourism-related skills in order to be more competitive on the global tourism labor market. Some of the courses included in this MBA program are Tourism Concepts and Issues, Market Research in Tourism, Destination Management and Marketing, ICT in Hospitality and Tourism, and many others. This MBA program will be lectured by Croatian and foreign experts with extensive practical and theoretical experience from the field of tourism. Study groups are small, which allows for intensive interaction between students and lecturers; students are encouraged to actively participate in the courses.
VUM is one of the leading educational institutions with more than 20 years of tradition to train and develop leaders in the field of tourism and hospitality. We offer one of the few opportunities to study international tourism in a real international environment. The courses are taught entirely in English. Classes are small and encourage crosscultural dialogue and personal connections. As a leading business school in Eastern Europe, VUM has the exceptional privilege to educate students in programmes leading to Cardiff Metropolitan University's British degree. VUM students follow a synchronized curriculum and have to meet the same high standards in learning and examinations.
The program aims for students to acquire the necessary knowledge to work in tourism in different fields. The program focuses on a number of topics, including the development and implementation of tourist-related activities, planning and location, tourism as a major force in local and regional development, marketing on local and regional levels, planning for sustainable development in the tourism industry, and international perspectives on tourism.
Upon completion of the program, students should also be able to demonstrate:
- Understanding of the basic principles that underline the hospitality and tourism industry, with emphasis on financial and interpersonal skills.
- Develop an understanding of the global multi-cultural international marketplace.
- Gain an understanding of the interrelationship of hospitality functions to guest satisfaction.
- How to apply ethical principles and communication processes in an oral and written form.
This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of event management. Students develop a strong foundation for planning events and acquire skills and knowledge in marketing, sponsorship, event logistics, risk management, budgeting, programming, entertainment and people management. Students work in teams to plan and execute an event. An internship placement is available once the program is finished where students benefit from experiential learning and networking with industry representatives.
This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of digital marketing (e-marketing).
This area of studies is open to all graduates, however it may be particularly useful for graduates from: hospitality and tourism, advertising, media and communications; business and technology; creative design; e-business; journalism; marketing spheres. Digital marketers are involved in developing an organization's multi-channel communication strategies. Digital marketers may work across several areas or specialize in a few depending on the requirements of the organization.
Individuals with this qualification are able to work in multiple tourism industry sectors and enterprise types. They may work for inbound tour operators, outbound tour wholesalers, local tour operators, at cultural and heritage sites, in marine and national parks and attractions, or may be owner-operators of small tourism businesses. Because guiding is an occupation that relies on a knowledge base, guides at this level may have specialist knowledge of particular destinations, local areas or regions, sites, tourist precincts or any subject matter. Local guides have a broad knowledge base and deliver tours across a particular city, local area or region.
