Your browser does not support JavaScript!

Master of Science Cross Cultural Marketing and Negotiation

EM Normandie (Eng)Caen - FRANCE

Field(s) of study: Intercultural Management, Marketing
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 0 €
Course cost: 12 000 €
Possible funding options: 
  • Bank loan
  • Job to support your studies
  • Personal or family funding
  • Private grants (company, foundation, etc.)
  • Professional training contract

Next admission round: 

Next recruitment session:

Available slots: 

Available spots: 9
Places available per academic year: 31

Course length: 

  • 1 year (12 months)

Start of the program: 


Level of entry: 

A Level+4 years
A Level+5 years



The MSc in Cross-Cultural Marketing and Negotiation trains students for skills which determine the success in marketing and negotiation in an international environment. By introducing a truly intercultural perspective in business education, the program prepares students for communication with culturally diverse partners, as well as the conduct of multicultural work groups.
Teaching location
Caen campus

  • International business environment,
  • Marketing in cross-cultural context,
  • Negotiation in cross-cultural context,
  • Intercultural management,
  • Region specific issues (options: Asia Pacific, North America, South America, Latin America, North America, Africa & Middle East, Europe, Russia & Scandinavia, Asia Pacific).
  • Career management,
  • Sustainable development lectures with internationally recognized speakers,
  • Methodology and academic research.

Course format: 

  • Total course duration: 13 to 15 months
  • Course period: From September to June
  • Work-placement period: 4-6 months from May

Qualifications/expertise after completing the program

Product Manager, Category Manager, International Brand Manager, Regional Director of Sales, International Sales Manager, International Project Manager, International Marketing Consultant, Head of Export / Import...

Entry requirements

Masters degree without experience or postgraduate diploma with at least 3 years of professional experience Possible exemption in accordance with the committee's assessment.


Admission criteria: 

  • Review of CV
  • Review of cover letters
  • Questions in the admission file
  • Motivation interview


Mrs/Ms Valentine BOITELLE

Director video