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Specialised Masters in Marketing, Communication and Engineering of Agri-food Products (EM Normandie)

EM Normandie (Eng)Rouen - FRANCE

Field(s) of study: Food Industry Management
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 0 €
Course cost: 12 000 €
Possible funding options: 
  • Bank loan
  • International mobility grants
  • Job to support your studies
  • Paid internship
  • Payment by my company
  • Personal or family funding

Next admission round: 

Next recruitment session:

Available slots: 

Available spots: 9
Places available per academic year: 30

Course length: 

  • 1 year (12 months)

Start of the program: 


Level of entry: 

A Level+4 years
A Level+5 years


  • Acquire multidisciplinary skills (marketing, communication, food technology, law).
  • Assume managerial responsibility.
  • Implement launch strategies, monitoring and development of the food products.

Teaching location

Rouen campus (ESITPA)

  • Knowledge of self and the group : interpersonal communication, team-building
  • Evolution of consumption and consumer behaviour
  • Information processing and market research
  • Acquiring knowledge (Engineering / Management)
  • Environment and food technology
  • Strategy and operational marketing
  • Sale of food products
  • Product creation
  • Quality management and food-product risk
  • Communications policy
  • Legal aspect of the marketing of food products
  • Job search techniques : simulation interviews

Course format: 

  • 12 months in initial / alternating training
  • Work-placement period: throughout the year, periods of courses are alternated with periods spent businesses (private or public) + 4-6 months from April

Qualifications/expertise after completing the program

Product Manager, Group Leader, Marketing / Communications Consultant, Project Manager, Area Manager, Marketing Management, Sales Management

Entry requirements

Masters degree without experience or postgraduate diploma with at least 3 years of professional experience Possible exemption in accordance with the committee's assessment.


Admission criteria: 

Study of CVs and the cover letter questions in the file and motivation interview


Mrs/Ms Valentine BOITELLE

Director video