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Master of Science International Marketing & Business Development - two-year programme

SKEMA Business SchoolLille, Paris, Sophia Antipolis - FRANCE | Belo Horizonte - BRAZIL

Field(s) of study: E-Business, Marketing
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 0 €
Course cost: 28 000 €
Possible funding options: 
  • Academic excellence scholarships
  • Bank loan
  • Crowdfunding/Sponsoring
  • Government grants
  • International mobility grants
  • Paid internship
  • Payment by a training organisation/Training Leave
  • Payment by my company
  • Personal or family funding
  • Private grants (company, foundation, etc.)

Next admission round: 

Next recruitment session:

Available slots: 

Available spots: 30
Places available per academic year: 30

Course length: 

  • 2 years (24 months)

Start of the program: 


Level of entry: 

A Level+3 years
A Level+4 years



This MSc provides training to acquire the six core competencies currently expected by the labour market for professionals of marketing or business development: innovation & crea​tivity, marketing intelligence, market research, strategic marketing, application of operational marketing, and sales & business development.
Students will be able to customise their course of study by choosing the specialisations of their campus. The Lille campus offers a specialisation in Retail and Digital Marketing Management, the Paris campus specialises in Brand Strategy and Communication and on the Sophia Antipolis campus the focus is on Entrepreneurship and Innovation.
The programme balances academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges.

All students on all four campuses do core classes, then on each campus the MSc is specialized as follows:

  • Lille

Distribution Strategy, Purchasing, Category Management (8 credits)
Digital Marketing Management: E-commerce, E-reputation, E-CRM & Community Management (8 credits)

  • Paris

Brand Strategy: Digital Branding, BtoB Branding, Brand Metrics (8 credits)
Communication: Strategic Planning, Media Planning, Graphic design tools (Photoshop, FinalCut, InDesign) (8 credits)

  •  ​​Sophia Antipolis

From Idea to Market; Lean Analytics; Branding for Start-ups; (Making the) Perfect Pitch (8 credits)
Innovation: Designing New Products, Services and Experiences; Social Trends, Technologies, Business Models (8 credits)

  • ​​Belo Horizonte

International Marketing and Business Development in Emerging Markets
Emerging Markets become a crucial growing target for international and national companies. 
Low-income class and inequality challenge companies from different sectors and industries. How to be relevant in very diverse country in terms of revenues, expectations, races, religions and gender roles?  Precise course list to be announced soon.

Course format: 

September to May in courses. May to October in internship and thesis writing.

Qualifications/expertise after completing the program

The MSc in International Marketing & Business Development opens the door to a range of careers in marketing, sales and business development: marketing research, trend agencies, communication and events age​ncies, marketing or product managers, trade marketing or category managers, sales and business development, key account managers, purchasing...
In an SME or start-up, graduates would be ideally placed to become a sales and marketing manager with a strong business development approach and especially suited to jobs in international market development

Entry requirements

  • Bac +3 and Bac +4 for Two-Year MSc,
  • Only Bac +4 for MSc in one year
  • Have a three-year bachelor's degree or equivalent
  • A score report attesting a sufficient level of English (TOEFL 560, TOEIC 800, IELTS 6, ELS 110 or  equivalent)*
    Note: no English language test score is required for students who have a degree from an English-speaking university.  
  • GMAT or GRE score will be to the candidate's advantage 

* Students will be required to reach the necessary level for the MSc before moving to year two.

Admission criteria: 

  • Application file
  • Interview
  • Language test score(s)

Course cost description: 

MSc in one year: €16,900 / $19,942 
Two-year MSc: €28,000