Next admission round:
- 1 year (12 months)
Start of the program:
Level of entry:
Presentation: Master of Science International Marketing & Business Development - one-year programme
This MSc provides training to acquire the six core competencies currently expected by the labour market for professionals of marketing or business development: innovation & creativity, marketing intelligence, market research, strategic marketing, application of operational marketing, and sales & business development.
Students will be able to customise their course of study by choosing the specialisations of their campus. The Lille campus offers a specialisation in Retail and Digital Marketing Management, the Paris campus specialises in Brand Strategy and Communication and on the Sophia Antipolis campus the focus is on Entrepreneurship and Innovation.
The programme balances academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges.
All students on all four campuses do core classes, then on each campus the MSc is specialized as follows:
SPECIALISATION COURSES AND CAMPUS
Distribution Strategy, Purchasing, Category Management (8 credits)
Digital Marketing Management: E-commerce, E-reputation, E-CRM & Community Management (8 credits)
Brand Strategy: Digital Branding, BtoB Branding, Brand Metrics (8 credits)
Communication: Strategic Planning, Media Planning, Graphic design tools (Photoshop, FinalCut, InDesign) (8 credits)
- Sophia Antipolis
From Idea to Market; Lean Analytics; Branding for Start-ups; (Making the) Perfect Pitch (8 credits)
Innovation: Designing New Products, Services and Experiences; Social Trends, Technologies, Business Models (8 credits)
- Belo Horizonte
International Marketing and Business Development in Emerging Markets:
Emerging Markets become a crucial growing target for international and national companies.
Low-income class and inequality challenge companies from different sectors and industries. How to be relevant in very diverse country in terms of revenues, expectations, races, religions and gender roles? Precise course list to be announced soon.
September to May in courses. May to October in internship and thesis writing.
Qualifications/expertise after completing the program
The MSc in International Marketing & Business Development opens the door to a range of careers in marketing, sales and business development: marketing research, trend agencies, communication and events agencies, marketing or product managers, trade marketing or category managers, sales and business development, key account managers, purchasing...
In an SME or start-up, graduates would be ideally placed to become a sales and marketing manager with a strong business development approach and especially suited to jobs in international market development
- Bac +3 and Bac +4 for Two-Year MSc,
- Only Bac +4 for MSc in one year
- A four-year degree or equivalent (or, in some cases: a three-year degree plus substantial professional experience; or for UK applicants only: a three-year bachelor's degree with honours).
- A good score in one of the following English language tests: TOEFL (580 institutional testing programme / 237 computer-based test and 92 internet-based test), TOEIC (830), ELS (112), IELTS (6.5) or equivalent.
Note: no English language test score is required for students who have a degree from an English-speaking university.
- A GMAT or GRE score will be to the candidate's advantage.
- Application file
- Language test score(s)
Course cost description:
MSc in one year: €16,900 / $19,942
Two-year MSc: €28,000