Master of Science Digital Marketing - one-year programme

Presentation: Master of Science Digital Marketing - one-year programme

This MSc produces graduates who are competent, practised and experienced in three key areas the​ job market requires: project management, new technologies and web-marketing, and the development of new business ideas.
 
The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately.
 
The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.
 
Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding… 
 ​
This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.

Course content

Courses on this MSc fall under the banner of digital marketing classes of various types and project management courses.

Course format: 

September to May in courses. May to October in internship and thesis writing.

Qualifications/expertise after completing the program

Web-marketer, SEM manager, account manager, project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planner, web analyst, traffic manager, community manager, e-commerce manager, quality and sales management.
 
This programme cuts across many domains of management (communication, marketing, project management, sustainable development, web site, graphic design, brand and product management…) with expertise in internet, new technologies and web marketing.
 
In all sectors, graduates of the programme manage new product launches, services, events and franchises; they also manage and develop corporate and business websites.
The employment rate for graduates of this MSc are very high. Graduates find rewarding work easily.

Entry requirements

• Bac +3 and Bac +4 for Two-Year MSc,
• Only Bac +4 for MSc in one year
• A four-year degree or equivalent (or, in some cases: a three-year degree plus substantial professional experience; or for UK applicants only: a three-year bachelor's degree with honours).
• A good score in one of the following English language tests: TOEFL (580 institutional testing programme / 237 computer-based test and 92 internet-based test), TOEIC (830), ELS (112), IELTS (6.5) or equivalent. MSc Global Luxury and Management's calendar info, visa info and language test requirements here. 
  Note: no English language test score is required for students who have a degree from an English-speaking university. 
• A GMAT or GRE score will be to the candidate's advantage.

Admission criteria: 

• Application file
• Interview
• Language test score(s)

Course cost description: 

MSc in one year: €16,900 / $19,942 
Two-year MSc: €28,000