MSc Marketing Management (GGSB)

Presentation: MSc Marketing Management (GGSB)

Become the person pulling the strings behind integrated, international marketing campaigns - campaigns that will win your company millions in revenue. This industry-focused programme will develop in you the advanced analytical and strategic thinking skills required in modern marketing management.Not only does this course come from a triple-accredited business school, but it's also accredited by the Chartered Institute of Marketing (CIM), the leading international body for marketing and business development. In addition to your MSc, it allows you to obtain a Postgraduate Diploma in Marketing by completing just two additional assessments. With such an in-demand professional profile, you will then have your choice of exciting roles, at even more exciting companies.

In line with GGSB's** objectives of offering students a career-focused innovative education, students on this programme may choose to devote up to 6 months to company-based learning, either in the form of a work placement or a full-time paid internship.

*Please note, in order to devote up to six months to company-based learning, you need to have the right to work in the UK.

**GGSB is an institution whose reputation goes before it, accredited as it is by three leading accreditation bodies. Only 1% of the world's elite business schools can claim recognition from the following:

• AMBA (Association of MBAs)
• EQUIS (European Quality Improvement System)
• AACSB (Association to Advance Collegiate Schools of Business)

Course content

This programme covers the modern discipline of marketing from every angle. Starting with the new fundamentals of that discipline, you will move on to examine strategic management, digital marketing, marketing management and the essential tenets of business.Academic theory is complemented by a practical approach, involving real life examples and case studies. You will be asked to use all your acquired knowledge and skills to solve a marketing problem, consolidating it and applying it to the real world of business.

Then a final project will give you the opportunity to specialise and focus on an area of particular interest to you - and your career.

Course format: 

12 months full-time on campus
12 months Final Management Project

Entry requirements

• Strong undergraduate degree from a recognised university (assessed by GGSB admission board)
• English proficiency options:
  • TOEFL - IBT: 94 (minimum of 22 in each band), computer-based: 240, paper-based: 587
  • IELTS - 6.5 (6.0 minimum in each component)*
  • Cambridge Proficiency Exam: A, B, C
  • Pearson Test of English (PTE) - minimum of 63

Admission criteria: 

We recognise the value of different experiences and different approaches when it comes to marketing. That's why we welcome marketing professionals and students from all corners of the world onto this programme. The average age of the 2013 class was 23 years old.
Whether you're a recent graduate or a junior marketing manager, if you want to take a step up to the cutting edge of marketing, this MSc is for you.
This course is constantly reviewed to ensure it mirrors current trends and thinking in marketing, making it relevant to anybody who works in a marketing role - or plans to.

Course cost description: 

We are dedicated to ensuring more of the best and brightest individuals from around the world can benefit from a first-class education. That's why we have a number of scholarships especially created to offer greater opportunities to ambitious individuals from many different walks of life, and from right around the world.

LSBF also offers the Springboard Scholarship, guaranteeing no tuition fees unless your salary increases by 50% in the 2 years after graduation. This innovative opportunity is available to postgraduate students from the UK, European Union, Brazil, Russia, India or China.

Students can find out more here: http://lp.lsbf.org.uk/postgraduate/springboard

LSBF scholarships are only available to students applying for an LSBF undergraduate or postgraduate programme.

To apply, choose your scholarship and then email the completed corresponding application form to your programme consultant or scholarship@lsbf.org.uk. Please also include:

• A copy of your most current CV.
• Any relevant supporting documents to strengthen your application (e.g. job references, tutor references, transcripts). All references and any supporting documentation must be sent as part of your full application, nothing submitted separately will be considered.

Scholarships are awarded according to various criteria, including academic merit and the socio-economic status of a student. The amount awarded is at LSBF's discretion.

Manager: 

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