Master of Science International Marketing - Dual degree
IPAG Business School (Int)Nice - FRANCE
Field(s) of study: Marketing
Cost of pre-eligibility application:
- Via Mastersbooking: 0 €
- Via the regular school procedure: 50 €
Course cost: 9 000 €
Next admission round:
Next recruitment session:
Mar
to
Jul
Available slots:
Available spots:
30
Places available per academic year: 30
Course length:
- 1 year (12 months)
Start of the program:
March
Level of entry:
A Level+4 years
A Level+5 years
Accreditations
EDUNIVERSAL
Presentation: Master of Science International Marketing - Dual degree
Double degree - Edinburgh Napier University
Course content
- Number of teaching hours: 238 hours
September to December (Edinburgh)
Core modules:
- Intercultural Business Communication - 36h
- Principles & practice of Marketing - 36h
- Research Methods 1 - 18h
Optional modules:
Consumer Behaviour - 36h
or Tourism Concept & Issues - 36h
January to May (Nice)
Core modules:
- Global Marketing - 36h
- Strategic Brand Management - 36h
- Research methods 2 - 18h
Optional modules:
- Case studies in international tourism
- Direct & digital marketing
- International festivals & events management
Course format:
- Total course duration: 11 months
- September to December: Study semester one at ENUBS
- January to May: Study semester two at Ipag Nice
- June to August: Work on research dissertation (and optional work placement)
Qualifications/expertise after completing the program
- Exhibition/seminar promotion
- Event Department Manager
- Tourism Office Manager
Entry requirements
- University Masters degree
- Grande Ecole Masters degree
- University postgraduate diploma (between Bachelors and Masters level)
- Grand Ecole Postgraduate diploma (between Bachelors and Masters level)
- Foreign degree equivalent to the aforementioned French degrees
- ESC, Academics (eco-management)
Admission criteria:
- Assessment of CVs
- Assessment of personal statements
- Motivation interview
- TOEFL, score 550 or 80 IBT; IELTS 6.0
- Ipag Business School competitive examination
Manager:
Mrs/Ms Jeanette Mc Donald