Master of Science International Marketing with Tourism and Events - Dual Degree

Presentation: Master of Science International Marketing with Tourism and Events - Dual Degree

Double degree - Edinburgh Napier University

Course content

• Number of teaching hours: 238 hours

 
September to December (Edinburgh)
 
Core modules:
- Inter-cultural Business Communication - 36 hours
- Principles & Practice of Marketing - 36 hours
- Research Methods 1 - 18 hours

Optional modules:
Consumer Behaviour - 36 hours
or Tourism Concept & Issues - 36 hours
January to May (Nice)
Core modules:
- Global Marketing - 36 hours
- Strategic Brand Management - 36 hours
- Research methods 2 - 18 hours
Optional modules:
Direct & Digital Marketing - 22 hours
or International Festivals & Events Management - 36 hours

Course format: 

• Total course duration: 11 months
• September to December: Study semester one at ENUBS
• January to May: Study semester two at Ipag Nice
• June to August: Work on research dissertation (and optional work placement)

Qualifications/expertise after completing the program

- Exhibition/seminar promotion
- Event Department Manager
- Tourism Office Manager

Entry requirements

• University Masters degree
• Grande Ecole Masters degree
• University postgraduate diploma (between Bachelors and Masters level)
• Grand Ecole Postgraduate diploma (between Bachelors and Masters level)
• Foreign degree equivalent to the aforementioned French degrees
• ESC, Academics (eco-management)
• Executives returning to education (Tourism, etc.)

Admission criteria: 

• Assessment of CVs
• Assessment of personal statements
• Motivation interview
• TOEFL, score 550 or 80 IBT; IELTS 6.0
• Ipag Business School competitive examination

Manager: