Master Degree in Events Management

Presentation: Master Degree in Events Management

This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of event management. Students develop a strong foundation for planning events and acquire skills and knowledge in marketing, sponsorship, event logistics, risk management, budgeting, programming, entertainment and people management. Students work in teams to plan and execute an event. An internship placement is available once the program is finished where students benefit from experiential learning and networking with industry representatives.

Course content

Module I: Strategic & Operational Management

• Event industry knowledge, event concept, event feasibility, events venues and sites
• Event legal compliance, business and client relationship, marketing strategies
• Sponsorship, budgets
• Business risk and events bids
• Project management, promotion and public relations, event staging
• Human Resources Management, people performance
• On-site services, safety and security, crowd procedures
• Event protocol, event catering
• Environmental Management, event impacts and trends

Module II. Information Technologies in Events Marketing

• Social media for Events promotion
• Effective crowdsourcing
• Events venue design software
• Meeting registration software
• Events promotion tolos
• Virtual meetings/events

Module III. Foreign Language Intensive Course I (Spanish , French or Russian)

• Official DELE exam of Spanish for Foreigners preparation module
• General French or Russian Language test according the initial entrance level

Module IV. Spanish/French/Russian Language for the Tourism Sector Module

Module V. Final Project
·         Project design
·         Research tools
·         Personal reflection
·         Appropriate questionnaire designs
·         Conducting academic research, literature search and review
·         Developing a research question, hypothesis and methodology
·         Managing a research projectIV: Production and Operation Management

Module VI: Internship

Exams
Interdisciplinary Exam
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam

*One academic hour: 45 minutes

Course format: 

In-class or Online

Qualifications/expertise after completing the program

On successfully completing this Professional Program of Study you will:
1. Be awarded the
- Master Degree in Event Management
- DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or
- French/Russian Language Level Certificate

2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.

3. Have attained a high level qualification equated to the International studies framework as a  Master Degree or Master Propio according to the Spanish National framework.

Entry requirements

• Last studies transcript
• English language level (official certificate or make online our internal English level test)

Admission criteria: 

• Submit an online application
• To do an English placement test, if there isn't any official certificate

Course cost description: 

• Enrolment fee: 200 Euros
• Tuition fees: 4.000 Euros

Application cost description: 

No application fee

Manager: