Master Degree in Digital Marketing
HTL International School of Hospitality, Tourism and LanguagesBarcelona, València - SPAIN
- Via Mastersbooking: 0 €
- Via the regular school procedure: -- €
- Paid internship
Next admission round:
Available slots:
Program Language
- English
Course length:
- 9 months
Start of the program:
Level of entry:
Presentation: Master Degree in Digital Marketing
This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of digital marketing (e-marketing).
This area of studies is open to all graduates, however it may be particularly useful for graduates from: hospitality and tourism, advertising, media and communications; business and technology; creative design; e-business; journalism; marketing spheres. Digital marketers are involved in developing an organization's multi-channel communication strategies. Digital marketers may work across several areas or specialize in a few depending on the requirements of the organization.
Course content
Module I.Introduction to Digital Marketing
- Understanding the Internet.
- Situating digital in marketing
Module II. Developing strategic marketing plans
- Digital Marketing Strategy
- Market Research
Module III. Executing digital campaigns
- Content Marketing Strategy
- User Experience Design
- Web Development and Design
- Writing for Digital
Module IV. Driving traffic and building relationships
- Customer Relationship Management
- Search Engine Optimisation (SEO)
- Search Advertising
- Online Advertising
- Affiliate Marketing
- Video Marketing
- Social Media Channels
- Social Media Strategy
- Email Marketing
- Mobile Marketing
Module V. Optimization
- Data Analytics
- Conversion Optimisation
Module VI. Foreign Language Intensive Course (160 hours / 8 weeks)
- Official DELE or SIELE exam of Spanish for Foreigners preparation module
- General French or Russian Language according the initial entrance level
Module VII. Foreign Language for the Tourism Sector (80 hours / 4 weeks)
Table of Contents:
Unit 1.- In the reception
Unit 2.- Hotel services
Unit 3.- In the restaurant/bar
Unit 4.- Information services from the hotel
Unit 5.- The hotel and travel agency
Unit 6.- Check-out: Acknowledgements and complaints
Unit 7.- Reservation procedure
Unit 8.- What do your clients expect from you?
Unit 9.- Touristic texts
Unit 10.- At the airport: arrival, passport control, customs, airport services, baggage claim, car rental, shuttle bus, public transport, transfer guide
Unit 11.- At the hotel: check-in, room reservation, guest service, exchange service, room changes, claims, check-out
Unit 12.- Hotel services: spa, beauty center, gifts shop, activities inside and outside, group activities, laundry, parking
Unit 13.- In the restaurant/bar: tapas, breakfast, menu
Unit 14.- In the tourist office: excursions, guided tours, outdoor activities, car rental
Unit 15.- In the travel agency: destinations, tours, round trips, tailor made tours, MICE, group tours, contract, relationship hotel/agency, mistakes in the booking, make an offer, prepare a trip, sell the trip
Unit 16.- Check-out: invoices, bills, discount cards, acknowledgements and claims
Unit 17.- Tour guide profession: protocol, duties and obligations, responsibilities, customer service.
Module VIII. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search and review
· Developing a research question, hypothesis and methodology
· Managing a research project
Module IX. Internship (a minimum of 3 months)
Course format:
In-class or Online
Qualifications/expertise after completing the program
On successfully completing this Professional Program of Study you will:
1. Be awarded the
- Master Degree in Digital Marketing
- DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or
- French/Russian Language Level Certificate
2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.
3. Have attained a high level qualification equated to the International studies framework as a Master Degree or Master Propio according to the Spanish National framework.
Entry requirements
- Last studies transcript
- English language level (official certificate or make online our internal English level test)
Admission criteria:
- Submit an online application
- To do an English placement test, if there isn't any official certificate
Course cost description:
- Enrolment fee: 200 Euros
- Tuition fees: 4.000 Euros
Application cost description:
No application fee