MBA in Sports Management

Geneva Business SchoolGeneva - SWITZERLAND

Field(s) of study: Brand Management, Event Marketing, Full-Time MBA, Sports Management
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 150 €
Course cost: 27 665 €

Next admission round: 

Next recruitment session:
Sep 2017
Jan 2018

Available slots: 

Available spots: :
Places available per academic year: 30

Program Language

  • English

Course length: 

18 months

Start of the program: 

February 2018

Level of entry: 

A Level+3 years
A Level+4 years



The Master of Business Administration (MBA) with a Major in Sports Management and Marketing is designed to enable you to stand out in skills of organization and communication so you will have the tools to manage and market sporting events, teams, federation and sports clubs. You will be equipped to become an effective leader and take advantage of the opportunities provided by this rapidly expanding sector.

Over the course of this program you will:

  • Develop the communication and technical skills required to become an effective industry professional.
  • Gain insight into practical business planning and management.
  • Learn how to efficiently plan sporting events
  • Manage team organization, merchandising, and marketing.

The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses (21 ECTS), Elective Courses (15 ECTS), the Orientation Courses (18 ECTS) and the Master Thesis (36 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:

  • Media Relations and Communications in Sports
  • International Sports Federations and Organisations
  • Sports Organisation - Strategic Management
  • The Business of Football
  • Managing Talent in the Sports Industry
  • MSports Industry Innovation, Creativity and Entrepreneurship

Course format: 

On campus.

Qualifications/expertise after completing the program

The program is of particular relevance to those working , or planning to work as a:
• Product Management Director
• Gameday Operations Manager
• Public Relations
• Sport Marketing Analyst
• Athletic Director
• Sports Agent
• Event Manager
• Marketing Director
• Social Media Manager

Entry requirements

Bachelor degree or equivalent in a related field (plus 2 years work experience for MBA).

Official English exam results - IELTS 6.0 / TOEFL 70

If an official English exam certificate is not available we will consider proof of previous study in an English-speaking environment for a minimum of 3 years.

Admission criteria: 

Complete the online application form and upload the following documentation:

1. Photocopy of all required academic diplomas and academic certificates obtained.

2. One passport photo.

3. Photocopy of valid passport/national identity card or permit.

4. Resume/CV.

5. Introduction letter providing reasons for wishing to study on the desired program at GBS (Transfer credits request should also be included in this letter, if applicable).

6. A 400-600 word essay. (Please refer to the application form for details).

7. Reference letters. Minimum of 1 reference letter, maximum 2

Other application costs: 

  • Administration fee for Non-European applicants: 4765 €
  • Administration fee for European applicants: 2380 €

Course cost description: 

31950 CHF

Application cost description: 

Candidates from MastersBooking will not pay the application fee (150€) after pre-acceptance.