MBA in Digital Marketing

Geneva Business SchoolGeneva - SWITZERLAND

Field(s) of study: E-Business & Digital Marketing, Full-Time MBA
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 150 €
Course cost: 27 661 €

Next admission round: 

Next recruitment session:
Sep 2017
Jan 2018

Available slots: 

Available spots: :
Places available per academic year: 30

Program Language

  • English

Course length: 

18 months

Start of the program: 

February 2018

Level of entry: 

A Level+3 years
A Level+4 years



The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. 

Over the course of the program you will:

  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses (21 ECTS), Elective Courses (15 ECTS), the Orientation Courses (18 ECTS) and the Master Thesis (36 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:

  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Marketing Channels
  • E-commerce: Micro to Multinationals
  • Persuasion and Customer Decision Making
  • Conversion Optimization

Course format: 

On campus

Qualifications/expertise after completing the program

 The program is of particular relevance to those working, or planning to work as a:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Entry requirements

Bachelor degree or equivalent in a related field (plus 2 years work experience for MBA).

Official English exam results - IELTS 6.0 / TOEFL 70

If an official English exam certificate is not available we will consider proof of previous study in an English-speaking environment for a minimum of 3 years.

Admission criteria: 

Complete the online application form and upload the following documentation:

1. Photocopy of all required academic diplomas and academic certificates obtained.
2. One passport photo.
3. Photocopy of valid passport/national identity card or permit.
4. Resume/CV.
5. Introduction letter providing reasons for wishing to study on the desired program at GBS (Transfer credits request should also be included in this letter, if applicable).
6. A 400-600 word essay. (Please refer to the application form for details).
7. Reference letters. Minimum of 1 reference letter, maximum 2.

Other application costs: 

  • Administration fee for Non-European applicants: 4000 €
  • Administration fee for European applicants: 2000 €

Course cost description: 

31950 CHF

Application cost description: 

Candidates from MastersBooking will not pay the application fee (150€) after pre-acceptance.