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Specialised Masters in International Strategy and BtoB Marketing (EMLYON)

emlyon business school (eng)Écully - FRANCE

Field(s) of study: Marketing
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 120 €
Course cost: 18 500 €
Possible funding options: 
  • Bank loan
  • Financial assistance or scholarships awarded by the institution
  • Paid internship

Next admission round: 

Next recruitment session:

Available slots: 

Available spots: 5
Places available per academic year: 32

Course length: 

1 year (12 months)

Start of the program: 

September 2017

Level of entry: 

A Level+4 years
A Level+5 years



The Specialised Masters teaches students how to manage Business to Business exchanges or industrial exchanges whatever the cultural context and the line of business. Efficiently running these Business to Business exchanges creates value for companies and proves essential in the light of ever more vibrant competition.

  • Management Fundamentals
  • Quantitative methods for finance
  • Risk management
  • Finance fundamentals
  • Derived instruments   : risks and products
  • Life insurance and pension fund
  • Ongoing IT project from October to March (IT execution of a scientific or technical article including creating a user interface)
  • Learning trip to Shanghai (a one-week module at the Shanghai Asia Campus will allow you to discover a development model that differs from the European one)

Course format: 

  • 610 hours of teaching over 12 months
  • A communal core general management curriculum
  • A specialised approach
  • A "specialised" module in Shanghai
  • A six-month professional work placement
  • Writing and defending a professional dissertation
  • An optional in-depth study trimester in Shanghai

Qualifications/expertise after completing the program

  • Product or Market Head
  • Key Account Manager, Partnership Manager
  • Business Engineer

Entry requirements

Applicants must have:

  • a Masters degree,
  • a Bachelors degree + at least three years' professional experience,
  • by special dispensation capped at 30%, a Bachelors degree, or equivalent, without professional experience,
  • a foreign degree equivalent to the aforementioned degrees.

Admission criteria: 

The selection process takes place in two stages:

  • The first selection stage: assessed based on administrative items (application file, its supporting documents, and an online video).
  • The second selection stage: assessment following an oral interview, where applicable.


Mrs/Ms Melinda BARTON

Director video