M.Sc. in Marketing

Presentation: M.Sc. in Marketing

The Programme at a Glance

• One year Full-time level 9 masters programme for Non-Business graduates
• Unique learning environment
• 12 months duration: Two taught semesters and a research dissertation
• Excellent career placement record

The programme is an intensive conversion learning experience for non-business graduates.

Course content

Semester 1:
Marketing
Marketing Research
Management
Consuming Behaviour
Finance
Marketing Communications
Dissertation Research Methods
Semester 2:
Strategic Management
Marketign Metrics
Online Marketign
Option 1
Option 2
Disertation Research Methods
Semester 3:
Research Dissertation

Course format: 

• In Semester 1, students have all the fundamental business modules such as Management, Marketing, Finance and Marketing Communications. Such accelerated learning is designed to give the conceptual tools needed to analyse business situations and to undertake business planning.
• In semester 2, students will engage more closely with specialist marketing modules such as Marketing Metrics, Strategic Management and Online marketing. These will require to exercise your analytic and decision-making skills by means of case-study based learning.

In addition, students will have an in-depth study of two areas of marketing; these are selected from the current set of options:

• Business-to-business Marketing
• Management of Sales
• International Marketing
• Services Marketing
• Communications and Society

A defining feature of the learning experience on the MSc Marketing is the completion of a primary research dissertation. The student, following an immersion in research methods in semester one, embarks on a significant learning journey culminating in the completion of a 20,000 word masters dissertation, exploring contemporary issues in marketing theory and practice. The student receives the support of an academic supervisor throughout the research process.

Qualifications/expertise after completing the program

• Graduates are employed in international companies such as Microsoft, Google, Linkedin and Facebook in marketing roles.
• The local marketing and media industry snap up graduates to work as account managers and account executives, brand managers, and customer analysts in companies such as Cybercom, Danone, and graduates have being accepted onto much-sought-after graduate programmes such as the Jameson Graduate Programme, Enterprise Ireland's Graduate Programme and IBEC's European Orientation Programme.

Entry requirements

• A minimum second class honours bachelor degree (2.2 grade or higher) in a discipline other than business or marketing, or equivalent. 
• Any candidate who has prior business qualifications is ineligible for this programme.

Admission criteria: 

• Applications will be assessed based on your academic grades
• May also take into account your work/life experience. Applicants may also be required to attend for interview for specific programmes. 

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