MSc in Digital Marketing & Analytics

Presentation: MSc in Digital Marketing & Analytics

This program was developed in partnership with the Marketing Institute of Ireland (MII).
This program is for those seeking for digital marketing knowledge and skills.

Course content

Semester 1:

Digital Metrics&Analytics (1)
Value Driven Strategic Marketing
Customer Led Marketing & Research

Semester 2:

Digital Metrics & Analytics (2)
Campaign Planning & Budgeting
Online & Offline Integrated Marketing Communications

Semester 3:

Productive Analysis
Consultancy & Research Methods
Regulation & Governance

Semester 4:

Company based Digital Marketing Project

Qualifications/expertise after completing the program

On completion of this programme graduates will be able to:

• Develop and implement effective strategies in a digital context - e.g.  mobile marketing, affiliate marketing, social media, email marketing, display advertising, online PR, search engine marketing…
• Plan, implement, evaluate and report on a substantial digital marketing project
• Analyse big data and use analytics to gather consumer insights and improve digital marketing effectiveness 
• Apply key digital, financial and marketing metrics at each stage of the customer lifecycle
• Understand and segment digital consumers and predict future behaviours
• Leverage consumer interaction and engagement
• Apply KPIs and develop dashboards at campaign and enterprise level
• Add value and digital leadership to their firm

Entry requirements

2.1 Honours Degree in a business discipline with 2 years' experience in a marketing role

2.1 Honours Degree in a non-business discipline with 4 years' experience in a marketing role

Admission criteria: 

Applicants may be required to attend for interview

Manager: